#1 Product of the Week on Product HuntStart free

Pancake pricing: Start at $99. Scale when it works.

Run it yourself, let us build it, or connect your whole GTM stack.

Self-serve

$99/mo

per workspace, billed monthly

Monthly credits

Your outbound, in your hands.

  • Your GTM Brain
  • 30+ data providers included
  • Plays and outreach sequences
  • Messages in your voice
  • Unlimited teammates

White Glove

Built for you

$3,000/mo

your outbound machine, built by our team

We build your outbound machine so your team can focus on closing. Learn more about White Glove

Self-serve, plus our team.

  • Dedicated GTM engineer
  • Custom GTM Brain setup
  • Unlimited Plays
  • Sequences built for your buyers
  • Unlimited Pancake credits
  • Weekly GTM office hour

Enterprise

Custom pricing

We build your outbound machine and custom GTM brain

Built around your stack.

  • Dedicated GTM engineer
  • Custom GTM Brain setup
  • Unlimited Plays
  • Custom Plays for your sales motion
  • All data providers, one endpoint
  • Custom GTM Brain connectors
  • GTM Brain synced with GitHub

Used by teams at

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Leads matched to your business, not to a filter.

Your GTM Brain, 30+ data providers and outreach in your voice work on every lead. All in the plan.

  • Your GTM Brain

    Pancake reads your website and learns your ICP, your personas, your competitors and your voice. Every search and message starts from that context, and it learns from each lead you approve or pass.

  • 30+ data providers, included

    Dealroom, TheirStack, Coresignal and more, in one plan. No contract to sign, no API key, no data bill on the side.

  • Live buying signals

    Funding rounds, open roles, tech stacks, posts and who reacts to them. A Play keeps searching on your schedule, so new leads keep coming.

  • Outreach from your account

    A personal message for each lead, in your voice, sent from your own account. A reply stops the sequence.

One lead, as you get it

Founder @ Mastra

AI agent framework

Signals found

  • Raised a seed round this monthDealroom
  • Hiring a marketing leadTheirStack

Matched by your GTM Brain

You design websites for startups that just raised.

Message, in your voice

Congrats on Mastra’s seed round. Want a new website live before your marketing lead starts?

Take it from them

  • 15meetings booked in a week

    Pierre-Alexandre Kamienny, CEO

  • 10+meetings booked a week

    Diana Khramina, CEO

  • “Pancake built our pipeline in 7 days.”

    Aurelie, Head of GTM

  • “One Pancake Play replaced all our inbound tools.”

    Adi Singh, Co-founder

More credits, more leads.

A lead like the one above takes about 100 to 500 credits of research. A narrow audience costs more, and Pancake shows the real estimate before a search runs.

Qualified leads a monthMonthly creditsPriceSaving
About 120 to 60060,000$99 / month
About 240 to 1,200120,000$189 / monthSave 4.5% per credit
About 480 to 2,400240,000$359 / monthSave 9.3% per credit
About 960 to 4,800480,000$679 / monthSave 14.3% per credit
About 1,920 to 9,600960,000$1,299 / monthSave 18% per credit

A work email is 50 credits more and a phone number 500, only when Pancake finds one. Building Plays, messages and replies use no credits. Unused credits roll over.

Self-serve billing questions.

Another question? Ask support

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, and twice that at each level up. Each one is matched to your business by your GTM Brain, on data from 30+ providers, and gets a personal message. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

How does the free trial work?

Sign up free. Pancake reads your website, builds your Brain and shows the first leads it found. Add a card to start the trial: 7 days and 30,000 credits, about 60 to 300 leads.

What happens when the trial ends?

Your plan starts on the card you added, on the level you picked. Cancel before the trial ends and you pay nothing.

Can I start on a higher level, or change later?

Yes. Pick your level at the top of this page and Start free opens Pancake on it. Later, more credits start the same day and you keep the ones you have. Fewer credits start at your next renewal.

What happens when I run out of credits?

Searches pause. Your leads, messages and replies stay, and you are never billed extra. Move up a level, or start your next month early.

Do unused credits roll over?

Yes. At each renewal you keep what is left, up to one month of credits.

Can I cancel anytime?

Yes. There is no long-term commitment. You keep access and your credits to the end of the period you paid for.

Do I pay per teammate?

No. Invite your whole team to the workspace.

Can I send from more than one account?

Yes. One sending account is included. Each extra account is $39 a month. A Play sends from one account or rotates across up to ten.

I sell to two audiences. Do I need two plans?

No. Give each audience its own Play, with its own targeting and messages, on the same plan. A second company or brand is a second workspace, with its own plan.

Do I need my own data tools or API keys?

No. Your credits pay for the lead data and the ICP check. Claude, Claude Code, ChatGPT and Codex connect with a browser sign-in, no API key.

Can I use Pancake from Claude or Codex?

Yes, on the same plan. Claude, Claude Code, ChatGPT and Codex use the same Plays, leads and credits as the app.

Have a code?

Enter it when you add your card. It applies to your monthly payments after the trial.

Start with 30,000 free credits.

About 60 to 300 leads on your own buyers. Cancel within 7 days and you pay nothing.

Start freeTalk to sales

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