Start free

Pancake pricing: Start at $99. Scale when it works.

Buyers found for you, a personal message for each, sent from your account. One plan for your whole team.

Monthly creditsStart on any level. Change anytime.

$99/ month per workspace

60,000 credits a month

Start freeBook a demo

15,000 free credits, valid for 7 days, at every level. Credit card required to start the trial.

What you get, at every level:

  • Your GTM Brain, built from your website.
  • 30+ data providers included.
  • Leads matched to your ICP.
  • A personal message for each lead.
  • You approve every lead first.
  • Your whole team. No seats to pay.

Need more credits or a custom setup?Talk to sales

Used by teams at

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Leads matched to your business, not to a filter.

Your GTM Brain, 30+ data providers and outreach in your voice work on every lead. All in the plan.

  • Your GTM Brain

    Pancake reads your website and learns your ICP, your personas, your competitors and your voice. Every search and message starts from that context, and it learns from each lead you approve or pass.

  • 30+ data providers, included

    Dealroom, TheirStack, Coresignal and more, in one plan. No contract to sign, no API key, no data bill on the side.

  • Live buying signals

    Funding rounds, open roles, tech stacks, posts and who reacts to them. A Play keeps searching on your schedule, so new leads keep coming.

  • Outreach from your account

    A personal message for each lead, in your voice, sent from your own account once you approve the lead. A reply stops the sequence.

One lead, as you get it

Tamsin Okafor

Founder & CEO, Quillfern

Signals found

  • Raised a seed round this monthDealroom
  • Hiring a marketing leadTheirStack

Matched by your GTM Brain

You design websites for startups that just raised.

Message, in your voice

Hi Tamsin, congrats on Quillfern’s seed round. Want a new website live before your marketing lead starts?

Take it from them

  • 15meetings booked in a week

    Pierre-Alexandre Kamienny, CEO

  • 10+meetings booked a week

    Diana Khramina, CEO

  • $50Kin pipeline in 7 days

    Aurelie, Head of GTM

  • “One Pancake Play replaced all our inbound tools.”

    Adi Singh, Co-founder

More credits, more leads.

A lead like the one above takes about 100 to 500 credits of research. A narrow audience costs more, and Pancake shows the real estimate before a search runs.

Qualified leads a monthMonthly creditsPriceSaving
About 120 to 60060,000$99 / month
About 240 to 1,200120,000$189 / monthSave 4.5% per credit
About 480 to 2,400240,000$359 / monthSave 9.3% per credit
About 960 to 4,800480,000$679 / monthSave 14.3% per credit
About 1,920 to 9,600960,000$1,299 / monthSave 18% per credit

A work email is 50 credits more, only when Pancake finds one. Building Plays, messages and replies use no credits. Unused credits roll over.

Billing questions.

Another question? Ask support

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, and twice that at each level up. Each one is matched to your business by your GTM Brain, on data from 30+ providers, and gets a personal message. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

How does the free trial work?

Sign up free. Pancake reads your website, builds your Brain and shows the first leads it found. Add a card to start the trial: 7 days and 15,000 credits, about 30 to 150 leads.

What happens when the trial ends?

Your plan starts on the card you added, on the level you picked. Cancel before the trial ends and you pay nothing.

Can I start on a higher level, or change later?

Yes. Pick your level at the top of this page and Start free opens Pancake on it. Later, more credits start the same day and you keep the ones you have. Fewer credits start at your next renewal.

What happens when I run out of credits?

Searches pause. Your leads, messages and replies stay, and you are never billed extra. Move up a level, or start your next month early.

Do unused credits roll over?

Yes. At each renewal you keep what is left, up to one month of credits.

Can I cancel anytime?

Yes. There is no long-term commitment. You keep access and your credits to the end of the period you paid for.

Do I pay per teammate?

No. Invite your whole team to the workspace.

Can I send from more than one account?

Yes. One sending account is included. Each extra account is $39 a month. A Play sends from one account or rotates across up to ten.

I sell to two audiences. Do I need two plans?

No. Give each audience its own Play, with its own targeting and messages, on the same plan. A second company or brand is a second workspace, with its own plan.

Do I need my own data tools or API keys?

No. Your credits pay for the lead data and the ICP check. Claude, Claude Code, ChatGPT and Codex connect with a browser sign-in, no API key.

Can I use Pancake from Claude or Codex?

Yes, on the same plan. Claude, Claude Code, ChatGPT and Codex use the same Plays, leads and credits as the app.

Have a code?

Enter it when you add your card. It applies to your monthly payments after the trial.

Start with 15,000 free credits.

About 30 to 150 leads on your own buyers. Cancel within 7 days and you pay nothing.

Start freeBook a demo

See Pancake next to the tools you compare it with