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Pancake for devtools startups: Find engineering leads who name your rival when hiring.

Pancake reads posts on flaky tests and LLM bills, plus comments on rival vendors’ pages. Your first message starts from their post.

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Example prompts

See all example Plays

Name the bottleneck. Find the team.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

The stack is in the job post.

A Play finds leads eight ways. These four signals matter most to devtools founders.

Stack

Teams still asking for Jenkins

An engineering job post that asks for Jenkins or CircleCI puts the company on your list.

Watching

  • Jenkins
  • CircleCI
  • Travis CI
  • +2 more
Keyword

Engineers who post the pain

A post about flaky tests or a surprise LLM bill puts its author in your leads.

Watching

  • “flaky tests”
  • “slow CI”
  • “LLM costs”
  • +3 more
Hiring

New platform teams

A platform or DevEx opening points to the company itself, never to a staffing agency.

Watching

  • Platform engineer
  • DevEx engineer
  • +2 more
Competitor

Engineers on rivals’ posts

Engineers who like or comment on a rival vendor’s post become leads once they fit your ICP.

Watching

  • Relaywright CI
  • Throttlebay

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions devtools founders ask.

Developers ignore sales outreach. Will this work?

Pancake reaches the roles you pick, like engineering managers or heads of platform. It opens without a pitch. When an engineer posted about the problem, the message starts from that post.

We’re open source. Can it find our GitHub users?

No. Pancake reads posts, comments and job posts, not GitHub, npm or product usage. Point it at your own posts and the problems your users write about instead.

Does a job post naming Jenkins mean they still run it?

Not always. A job post lists the tools a team wants candidates to know. Pancake can’t see what a team has installed.

Can each founder send from their own account?

Yes. Connect each founder’s account and choose who sends for each Play, or rotate a Play across up to ten accounts. One sending account is in the plan, and each extra one is $39 a month.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Your next buyer is on call.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
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15,000 free credits, valid for 7 days

See how credits work