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Pancake for fractional CFOs: Find the CEO behind each VP Finance job post.

Pancake reads controller openings, QuickBooks in job posts and founders posting about cash runway. Step in as their part-time CFO.

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Example prompts

See all example Plays

Reach the CEO before the seat fills.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Runway posts come before the CFO hire.

A Play finds leads eight ways. These four signals matter most to fractional CFOs.

Hiring

Companies hiring finance leaders

Pancake matches each finance leadership job post to the CEO or founder behind the hire.

Watching

  • VP Finance
  • Financial controller
  • Head of Finance
  • +2 more
Stack

Accounting tools in job posts

A job post that asks for QuickBooks or NetSuite tells you which books you’d walk into.

Watching

  • QuickBooks
  • Xero
  • NetSuite
Keyword

Founders posting about runway

Founders writing about cash, forecasts or board prep become leads when their company fits.

Watching

  • “cash runway”
  • “13-week cash flow”
  • “board reporting”
  • +2 more
Influencer

Where founders learn finance

Pancake keeps the founders who like or comment on posts from the startup finance writers you name.

Watching

  • Delphine Marsh
  • Oren Blackwell

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions fractional CFOs ask.

Can it tell who still runs finance on a bookkeeper?

Not directly. Pancake can’t see a company’s books. A controller or VP Finance job post is the tell, and each lead shows it.

Can it find companies that raised a round?

Yes, a Play can find recently funded companies. Pancake doesn’t see their financials. It also finds finance job posts and founders posting about runway or board prep.

Can I pause outreach during close week?

Yes. Pausing the Play stops sending right away, and scheduled steps hold. When you resume, each lead picks up where it left off.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Take the seat part-time.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
Start free

15,000 free credits, valid for 7 days

See how credits work