Pancake for AI startups: Find COOs posting a job your product already does.

Pancake reads threads on manual data entry, Kofax in hiring ads and your rival’s fans. Every lead brings a reason to pilot.

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Example prompts

See all example Plays

HiringOur AI processes purchase orders. Find US distributors hiring order entry specialists. Play it in the demo.
KeywordFind claims leaders at US insurers posting about AI pilots. Our product reads claim files. Play it in the demo.
CompetitorWe replace Scanlith’s document capture. Find US ops leaders who engage with Scanlith’s posts. Play it in the demo.

Find the team doing it by hand.

Ready when you are

Tell Pancake who you want to find, and it builds your first Play with you.

Our AI processes purchase orders. Find US distributors hiring order entry specialists.

I’ll watch order entry job posts at US distributors and find who runs operations.

New playDraftCreated

Distributors hiring order entry staff

WhoCOO, VP Operations +3 more
How we find themHiringOrder entry specialist · Order processing clerk

Create play and run searchYour play is ready. Its first search is running.

Find claims leaders at US insurers posting about AI pilots. Our product reads claim files.

I’ll watch posts about AI in claims and keep claims leaders at US insurers.

New playDraftCreated

Claims leaders posting about AI pilots

WhoVP Claims, Claims Director +3 more
How we find themKeyword“AI in claims” · “claims backlog” · “AI pilot”

Create play and run searchYour play is ready. Its first search is running.

We replace Scanlith’s document capture. Find US ops leaders who engage with Scanlith’s posts.

I’ll watch Scanlith’s company page and keep ops leaders who react or comment.

New playDraftCreated

Ops leaders engaging with Scanlith

WhoVP Operations, COO +3 more
How we find themCompetitorScanlith Systems · Formcrest

Create play and run searchYour play is ready. Its first search is running.

Leads

The people this Play found and qualified.

DADamilare AdesanmiCOO @ Bramlett SupplyHiring2 order entry roles open

CBConsuelo BarrientosVP Operations @ KitteringHiringOrder clerk role open

RNRussell NakagawaOperations Director @ HallockKeywordPosted on manual entry

MIMadhuri IyerVP Claims @ Grayhaven MutualKeywordPosted on AI pilots

JPJonas PelletierClaims Director @ NorthmereKeywordClaims backlog post

HSHye-jin SeoCOO @ Juneberry InsuranceHiringClaims examiner role

MEMarta EngebretsenVP Operations @ LorwickCompetitorCommented on a post

RWReggie WhitsettCOO @ Wickersham FoodsCompetitorEngaged with Scanlith

DADuncan ArbuthnotVP Finance @ TellicoStackKofax in job posts

DADamilare AdesanmiCOO @ Bramlett Supply

MIMadhuri IyerVP Claims @ Grayhaven Mutual

MEMarta EngebretsenVP Operations @ Lorwick

Hiring

Bramlett Supply is a 180-person US industrial distributor with two order entry roles open. Damilare is the COO and runs operations.

Keyword

Grayhaven Mutual is a 900-person US property insurer. Madhuri leads claims and posted this week about running an AI pilot.

Competitor

Lorwick is a 300-person US freight company. Marta runs operations and commented on a Scanlith Systems post about document capture.

ApproveStart contacting

SequenceActive

Pancake runs this Play’s outreach, tuned for you.

DADamilare AdesanmiMIMadhuri IyerMEMarta Engebretsen

Up next · First message

Hi Damilare, I work on software that reads purchase orders in whatever format they arrive. How do orders get into your system today?

Hi Madhuri, I read your post about running an AI pilot in claims at Grayhaven. Which part of the claim file did you start with?

Hi Marta, I saw your comment on Scanlith’s post about document capture. Which documents still get keyed in by hand on your side?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Parselane

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Damilare Adesanmi — COO, Bramlett SupplyHiring

Madhuri Iyer — VP Claims, Grayhaven MutualKeyword

Marta Engebretsen — VP Operations, LorwickCompetitor

ApproveRejectApproved

Consuelo Barrientos — VP Operations, KitteringHiring

Jonas Pelletier — Claims Director, NorthmereKeyword

Reggie Whitsett — COO, Wickersham FoodsCompetitor

ApproveReject

Russell Nakagawa — Operations Director, HallockKeyword

Hye-jin Seo — COO, Juneberry InsuranceHiring

Duncan Arbuthnot — VP Finance, TellicoTech stack

ApproveReject

Message #new-leads

Tell Pancake who to reach. It builds the Play and runs its first search.

Signals

Busywork has a job title.

A Play finds leads eight ways. These four signals matter most to AI founders.

Hiring

Teams hiring for manual work

Pancake reads job posts for the manual roles your product covers, then finds the leader who owns that team.

Watching

Order entry clerk
Claims processor
+2 more

Keyword

Leaders piloting AI in public

Claims, ops and finance people who post about pilots and backlogs become your leads.

Watching

“AI pilot”
“manual data entry”
“claims backlog”

Competitor

The vendor you replace

Pancake keeps the ops leaders who comment on or like the incumbent vendor’s company posts.

Watching

Scanlith Systems
Formcrest

Stack

Legacy tools in job posts

Pancake finds companies whose job posts still ask for the capture and automation tools you replace.

Watching

Kofax
UiPath
ABBYY

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

Under your name
Every message goes out as you, in your voice.
No pitch up front
The first touch never sells.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Start contacting Damilare Adesanmi?

Sequence: Active
Sends as: Zainab Mirza — your own account
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/zainab

CancelStart contacting

Damilare Adesanmi is in the sequence

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

FAQ

Questions AI founders ask.

Buyers are wary of AI claims. What do messages say?

They start from the lead’s own post or comment when there is one. The rest comes from your Brain, so put hard proof there, like accuracy on real files.

Can it find teams piloting a rival AI tool?

Not directly. Pancake can’t see who runs a pilot. It finds people who engage with a rival’s posts, so add the rival as a competitor in your Brain.

Should I target the budget holder or the evaluator?

Both. Add each as a persona in your Brain, and Pancake checks every lead against them.

Can it find companies with a fresh AI budget?

There is no budget signal. A Play can find recently funded companies, teams hiring for manual work and leaders posting about AI pilots.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Busywork is still hiring.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start free Book a demo

Simple, transparent pricing

From $99/month

60,000 credits a month to keep warm leads coming.
Every lead comes with its reason.
Outreach from your own account.
You approve every lead first.
Slow month? Unused credits roll over.
Your whole team, with no seats to pay.

Start free

15,000 free credits, valid for 7 days

See how credits work

Pancake for AI startups: Find COOs posting a job your product already does.

Find the team doing it by hand.

Busywork has a job title.

Teams hiring for manual work

Leaders piloting AI in public

The vendor you replace

Legacy tools in job posts

You choose who hears from you.

Under your name

No pitch up front

Weekdays, business hours

Questions AI founders ask.

Pancake for teams like yours.

Busywork is still hiring.

Simple, transparent pricing