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Pancake for GTM agencies: Find founders hiring SDRs to build outbound.

Pancake reads sales job posts, the tools they name and comments on GTM creators’ posts. Your own pipeline keeps filling.

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Example prompts

See all example Plays

Outbound for the outbound agency.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Founders hiring SDRs need pipeline now.

A Play finds leads eight ways. These four signals matter most to GTM agencies.

Hiring

Startups hiring SDRs

Pancake reads job posts for SDR, BDR and founding sales roles at the company sizes you serve.

Watching

  • SDR
  • BDR
  • Founding AE
  • Head of Growth
  • +1 more
Stack

Teams naming your tools

Clay or Apollo in a job post means the team already runs outbound on your stack.

Watching

  • Clay
  • Apollo
  • HubSpot
  • Salesloft
  • +2 more
Influencer

Fans of outbound creators

Pancake tracks who likes and comments on the outbound creators you name, and keeps the founders.

Watching

  • Tessa Brightwell
  • Rafael Sousa
  • +3 more
Competitor

Followers of rival agencies

Founders who like or comment on a rival agency’s posts show up in your leads.

Watching

  • Pipeforge Growth
  • Meridell Demand

Pancake can also watch the Keyword and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions GTM agencies ask.

Can I run Pancake for my clients?

Yes. Open one workspace per client, from $99 a month each. Each client gets its own Brain and needs its own account to send from.

Isn’t Pancake a rival to my agency?

It does part of what you sell: finding leads and opening conversations. Use it to fill your own pipeline, or run it as one piece of a client engagement.

Won’t a team hiring a GTM engineer build its Clay setup in-house?

Some will. The post still shows outbound is a priority now. Pitch the build while they hire, or support for the new engineer.

Can I change the sequence steps?

Yes, what each step says. Every sequence is a light warm-up, then up to three messages. Use AI-written messages or your own template per step, and edit any draft.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Be your own best client.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
Start free

15,000 free credits, valid for 7 days

See how credits work