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Pancake for executive coaches: Find founder-CEOs learning to delegate in public.

Pancake reads reactions to your posts, senior job openings and fans of leadership authors. You spend the week coaching.

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Example prompts

See all example Plays

Meet CEOs as the job grows.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Leaders post about what’s hard.

A Play finds leads eight ways. These four signals matter most to coaches.

Own brand

CEOs who react to your posts

When a founder engages with your posts and fits your Brain, Pancake adds them as a lead.

Watching

  • Lydia Kovacevic
  • Kovacevic Coaching
Keyword

Leaders naming the hard part

Pancake finds CEOs posting about delegation, their calendar or year one in the job, and shows you the post.

Watching

  • “delegation”
  • “first-time CEO”
  • +3 more
Hiring

New leaders on the way in

When a company posts a senior role, Pancake brings you the CEO or People leader making that hire.

Watching

  • Head of Engineering
  • Head of Product
  • +2 more
Influencer

Readers of leadership authors

Founders who like or comment on posts by the leadership writers you name land in your leads.

Watching

  • Harlan Pettigrew
  • Sunniva Blake

Pancake can also watch the Competitor and Stack signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions coaches ask.

I rarely post. Will this work?

Yes. Own brand is one signal of several. Keyword, Hiring and Influencer find leaders whether you post or not.

Can it book discovery calls?

Not directly. When a lead replies with interest, Pancake answers once with your booking link. After that, the conversation is yours.

Can it reach the People leader who pays for coaching?

Yes. Add roles like VP People or Chief People Officer to your Brain. Pancake keeps leads in those seats at companies that fit.

Can it find people who pay for their own coaching?

Only people at companies. Pancake finds leads through work profiles, posts and job openings, so it fits executive coaching, not life coaching.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Turn readers into clients.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
Start free

15,000 free credits, valid for 7 days

See how credits work