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Pancake for fractional CMOs: Find founders whose next hire is a Head of Marketing.

Leadership job posts, GTM questions and reactions to your content. Pitch part-time before a full-time offer goes out.

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Example prompts

See all example Plays

Reach the founder before the hire.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

A job post is your opening.

A Play finds leads eight ways. These four signals matter most to fractional CMOs.

Hiring

Founders hiring a marketing lead

When a startup posts a senior marketing role, Pancake brings you the founder making the call.

Watching

  • Head of Marketing
  • VP Marketing
  • Marketing Director
  • +1 more
Keyword

Founders posting about GTM

Founders who write about positioning or go-to-market become leads, with the post that flagged them.

Watching

  • “positioning”
  • “go-to-market plan”
  • “first marketing hire”
Own brand

Your audience, qualified

Founders who react to your posts become leads, each shown with the post they reacted to.

Watching

  • Lucia Castaneda
  • Castaneda Growth
Competitor

Founders on rival firms’ posts

Pancake watches posts from other fractional marketing firms and keeps the founders who engage.

Watching

  • Oxlip Fractional
  • Thistledown CMO

Pancake can also watch the Influencer and Stack signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions fractional CMOs ask.

Am I competing with full-time candidates?

Often, yes. Pancake brings you the founder while the role is open. That’s when a part-time option gets a fair hearing.

Does Pancake know which startups have no CMO?

No. It can’t see an org chart. It sees marketing leadership job posts and founders posting about marketing, and each lead shows which one.

Will the messages sound like me?

Yes. Each message is written for that lead in the voice saved in your Brain. Read and edit any of them before it goes out.

Will other marketers who like my posts become leads?

Not unless you sell to them. Pancake checks every lead against the buyers in your Brain, so peers don’t pass.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Be their marketing lead.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
Start free

15,000 free credits, valid for 7 days

See how credits work