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Find the team behind the report.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Scope 3 pressure goes public.

A Play finds leads eight ways. These four signals matter most to sustainability firms.

Keyword

Leaders posting on scope 3

Supplier data, net zero targets and disclosure posts all count, and each lead arrives with the post.

Watching

  • “scope 3”
  • “net zero”
  • “climate disclosure”
  • +2 more
Hiring

Companies hiring ESG roles

Each sustainability or carbon opening leads Pancake to the CFO or COO who owns the hire.

Watching

  • Sustainability manager
  • Carbon accountant
  • ESG analyst
  • +2 more
Stack

Reporting tools in job posts

When a job post asks for EcoVadis or Persefoni, the team likely reports on sustainability already.

Watching

  • EcoVadis
  • Persefoni
  • Sphera
Influencer

Fans of disclosure experts

CFOs and sustainability leads who comment on the voices you name become leads.

Watching

  • Wanjiru Kamau
  • Miriam Hollenbeck

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions sustainability firms ask.

Can Pancake tell which companies must report?

No. Pancake has no data on who falls under a climate rule. Set company size and industry in your Brain, then watch who posts about disclosure or hires for it.

Do you have emissions data on prospects?

No. Emissions and ratings aren’t in Pancake. It finds the people posting about them and the companies hiring to manage them.

Can I reach both the CFO and the sustainability lead?

Yes. Add both to your Brain’s personas, and leads can come in as either role.

Some buyers avoid the word ESG. Can I change the wording?

Yes. You choose the keywords Pancake watches and the voice it writes in, both in your Brain. Say carbon, climate or cost, whichever your buyers use.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Net zero needs a plan.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.

15,000 free credits, valid for 7 days

See how credits work