Pancake for MSPs: Find office managers about to hire in-house IT.

Pancake reads Intune job posts, cyber insurance posts and rival MSPs’ pages. Your proposal arrives before their offer letter.

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Example prompts

See all example Plays

HiringWe’re a managed IT provider. Find US companies with 30 to 200 staff hiring an IT manager. Play it in the demo.
StackWe manage Microsoft 365. Find US firms with 50 to 250 staff whose job posts name Intune. Play it in the demo.
KeywordFind US ops and finance leads posting about cyber insurance. We close the gaps insurers flag. Play it in the demo.

Meet the ops lead before the IT hire.

Ready when you are

Tell Pancake who you want to find, and it builds your first Play with you.

We’re a managed IT provider. Find US companies with 30 to 200 staff hiring an IT manager.

I’ll watch job posts for IT roles at US firms that size and skip other IT providers.

New playDraftCreated

Companies hiring an IT manager

WhoCOO, Office Manager +3 more
How we find themHiringIT manager · IT support technician · Systems administrator

Create play and run searchYour play is ready. Its first search is running.

We manage Microsoft 365. Find US firms with 50 to 250 staff whose job posts name Intune.

I’ll watch job posts at US firms that size for Intune, Entra ID or Microsoft 365.

New playDraftCreated

Firms running Intune

WhoIT Manager, Ops Director +3 more
How we find themStackIntune · Entra ID · Microsoft 365, named in job posts

Create play and run searchYour play is ready. Its first search is running.

Find US ops and finance leads posting about cyber insurance. We close the gaps insurers flag.

I’ll watch posts about cyber insurance, phishing and MFA from ops and finance leaders.

New playDraftCreated

Ops leads posting about cyber insurance

WhoCFO, COO +3 more
How we find themKeyword“cyber insurance renewal” · “phishing attempt” · “MFA rollout”

Create play and run searchYour play is ready. Its first search is running.

Leads

The people this Play found and qualified.

GVGloria VenkatesanCOO @ Oxbury FreightHiringIT manager role open

FKFintan KilgallenOffice Manager @ Varga & LoweHiringSysadmin role open

RORuthanne ObregonController @ Stanwick SupplyStackM365 in job posts

TGTeodoro GalvanIT Manager @ Wetherby FoodsStackIntune in job posts

SHShirin HassanpourOps Director @ PellinghamStackEntra ID in job posts

CACorwin AlderseyCOO @ Sunderby DentalHiringHelp desk analyst role

MDMaureen DunmoreCFO @ Sandhill CivilKeywordCyber insurance post

MZMarcelo ZubiagaCOO @ Hartsell & VossKeywordPosted on phishing

BTBeverly TsukamotoOps Director @ PikeridgeInfluencerEngaged with a post

GVGloria VenkatesanCOO @ Oxbury Freight

TGTeodoro GalvanIT Manager @ Wetherby Foods

MDMaureen DunmoreCFO @ Sandhill Civil

Hiring

Oxbury Freight, a 90-person US freight broker, has an IT manager role open. Gloria runs operations as COO.

Stack

Wetherby Foods, a 180-person US food manufacturer, is hiring for Intune skills. Teodoro is its IT manager.

Keyword

Sandhill Civil is a 110-person US engineering firm. Maureen, its CFO, posted about the firm’s cyber insurance renewal.

ApproveStart contacting

SequenceActive

Pancake runs this Play’s outreach, tuned for you.

GVGloria VenkatesanTGTeodoro GalvanMDMaureen Dunmore

Up next · First message

Hi Gloria, I run managed IT, mostly help desk and after-hours cover. How does your team handle IT today?

Hi Teodoro, we manage devices and user accounts alongside in-house IT. What takes up most of your week right now?

Hi Maureen, I read your post about Sandhill Civil’s cyber insurance renewal. Which question on the form was hardest to answer?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Cobbold IT

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Gloria Venkatesan — COO, Oxbury FreightHiring

Teodoro Galvan — IT Manager, Wetherby FoodsTech stack

Maureen Dunmore — CFO, Sandhill CivilKeyword

ApproveRejectApproved

Fintan Kilgallen — Office Manager, Varga & LoweHiring

Shirin Hassanpour — Ops Director, PellinghamTech stack

Marcelo Zubiaga — COO, Hartsell & VossKeyword

ApproveReject

Ruthanne Obregon — Controller, Stanwick SupplyTech stack

Corwin Aldersey — COO, Sunderby DentalHiring

Beverly Tsukamoto — Ops Director, PikeridgeInfluencer

ApproveReject

Message #new-leads

Tell Pancake who to reach. It builds the Play and runs its first search.

Signals

Small IT teams hire in the open.

A Play finds leads eight ways. These four signals matter most to MSP owners.

Hiring

Companies hiring IT help

Pancake reads job posts for help desk and IT manager roles, then finds who runs operations there.

Watching

IT manager
Help desk analyst
Systems administrator
+2 more

Stack

The tools you already manage

Pancake finds companies whose job posts name Intune, Entra ID or any other tool you support.

Watching

Intune
Entra ID
Microsoft 365
+2 more

Keyword

When the network goes down

Pancake finds COOs and office managers who post about downtime, phishing or a cyber insurance renewal.

Watching

“IT outage”
“phishing”
“cyber insurance”
“new office”

Competitor

Rival MSPs’ readers

Ops leads who like or comment on a rival MSP’s posts show up with that post attached.

Watching

Patchbay IT
Bluecairn IT

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

Under your name
Every message goes out as you, in your voice.
No pitch up front
The first touch never sells.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Start contacting Gloria Venkatesan?

Sequence: Active
Sends as: Nolan Cobbold — your own account
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/nolan

CancelStart contacting

Gloria Venkatesan is in the sequence

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

FAQ

Questions MSP owners ask.

Most of my clients are 10-person offices. Will Pancake find them?

Some. Staff at the smallest offices rarely post or keep profiles, so firms of 30 people or more show up more often.

Can I keep leads inside my service area?

Yes, with a trade-off. Leads are sourced across the US, then checked against the area named in your Brain. A single metro means fewer leads per search.

MSPs post help desk jobs too. Will I get my rivals?

Rarely. Each company is checked against your ICP, and other IT providers fail that check. Reject any that slip through and the Brain learns.

Can Pancake scan a company’s network or domain?

No. Stack reads the tools named in job posts. Pancake never touches a network, a domain or a device.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Back up their IT team.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start free Book a demo

Simple, transparent pricing

From $99/month

60,000 credits a month to keep warm leads coming.
Every lead comes with its reason.
Outreach from your own account.
You approve every lead first.
Slow month? Unused credits roll over.
Your whole team, with no seats to pay.

Start free

15,000 free credits, valid for 7 days

See how credits work

Pancake for MSPs: Find office managers about to hire in-house IT.

Meet the ops lead before the IT hire.

Small IT teams hire in the open.

Companies hiring IT help

The tools you already manage

When the network goes down

Rival MSPs’ readers

You choose who hears from you.

Under your name

No pitch up front

Weekdays, business hours

Questions MSP owners ask.

Pancake for teams like yours.

Back up their IT team.

Simple, transparent pricing