Pancake for HR tech startups: Find HR leaders whose job posts name a rival suite.

Pancake tracks HR openings, rival HR suites’ pages and posts about turnover. You get the buyer and why they fit.

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Example prompts

See all example Plays

StackOur HRIS replaces BambooHR. Find US employers with 200 to 1,000 staff whose job posts name it. Play it in the demo.
KeywordFind US CHROs at hotel and restaurant groups posting about turnover. That’s our market. Play it in the demo.
HiringOur tool cleans HR data. Find US employers of 500 to 5,000 people hiring HRIS analysts. Play it in the demo.

Start with the HRIS they hire for.

Ready when you are

Tell Pancake who you want to find, and it builds your first Play with you.

Our HRIS replaces BambooHR. Find US employers with 200 to 1,000 staff whose job posts name it.

I’ll track job posts that name BambooHR and bring you the VP People or CHRO.

New playDraftCreated

Employers running BambooHR

WhoVP People, CHRO +3 more
How we find themStackBambooHR, named in job posts

Create play and run searchYour play is ready. Its first search is running.

Find US CHROs at hotel and restaurant groups posting about turnover. That’s our market.

I’ll watch posts about turnover and keep People leaders at US hospitality groups.

New playDraftCreated

Hospitality CHROs posting about turnover

WhoCHRO, VP People +2 more
How we find themKeyword“employee turnover” · “frontline retention” · “stay interviews”

Create play and run searchYour play is ready. Its first search is running.

Our tool cleans HR data. Find US employers of 500 to 5,000 people hiring HRIS analysts.

I’ll watch HRIS job posts at US employers that size, then find the head of People Ops.

New playDraftCreated

Employers hiring HRIS analysts

WhoVP People Ops, HRIS Director +3 more
How we find themHiringHRIS analyst · HRIS manager · People data analyst

Create play and run searchYour play is ready. Its first search is running.

Leads

The people this Play found and qualified.

THTamika HolbrookVP People @ FennimoreStackBambooHR in job posts

AMArvind MehrotraCHRO @ PennfieldStackBambooHR in job posts

BCBethany CroweHR Director @ PenhallowHiringPeople ops role open

DWDenise WilburnCHRO @ Larkmead HotelsKeywordHotel turnover post

RCRashad ColemanVP People @ Elmstead InnsKeywordStay interviews post

LFLourdes FigueroaHR Director @ Harbison HotelsInfluencerEngaged with a post

ASAnand SethuramanVP People Ops @ KilbarronHiringHRIS analyst role open

GTGwen TakedaHRIS Director @ Tidewell FoodsHiringHRIS manager role open

MIMalcolm IdowuCHRO @ BeckridgeStackWorkday in job posts

THTamika HolbrookVP People @ Fennimore

DWDenise WilburnCHRO @ Larkmead Hotels

ASAnand SethuramanVP People Ops @ Kilbarron

Stack

Fennimore is a 450-person US property management company whose HR generalist job post names BambooHR. Tamika is the VP People.

Keyword

Larkmead Hotels is a 1,800-person US hotel group. Denise is the CHRO and posted this week about front-desk turnover.

Hiring

Kilbarron is a 2,400-person US manufacturer with an HRIS analyst role open. Anand runs People Operations and owns that hire.

ApproveStart contacting

SequenceActive

Pancake runs this Play’s outreach, tuned for you.

THTamika HolbrookDWDenise WilburnASAnand Sethuraman

Up next · First message

Hi Tamika, my team makes HR software for People teams. What’s the one report you still build by hand?

Hi Denise, I noticed your post about front-desk turnover at Larkmead Hotels. When do most new hires decide to leave?

Hi Anand, we build a tool that cleans up HR data. How confident are you in your headcount numbers today?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Stayforth

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Tamika Holbrook — VP People, FennimoreTech stack

Denise Wilburn — CHRO, Larkmead HotelsKeyword

Anand Sethuraman — VP People Ops, KilbarronHiring

ApproveRejectApproved

Arvind Mehrotra — CHRO, PennfieldTech stack

Rashad Coleman — VP People, Elmstead InnsKeyword

Gwen Takeda — HRIS Director, Tidewell FoodsHiring

ApproveReject

Bethany Crowe — HR Director, PenhallowHiring

Lourdes Figueroa — HR Director, Harbison HotelsInfluencer

Malcolm Idowu — CHRO, BeckridgeTech stack

ApproveReject

Message #new-leads

Tell Pancake who to reach. It builds the Play and runs its first search.

Signals

People teams talk shop in public.

A Play finds leads eight ways. These four signals matter most to HR tech founders.

Stack

HR systems named in job posts

Job posts that ask for BambooHR or Paylocity bring you the company’s People lead, if it fits your ICP.

Watching

BambooHR
Paylocity
UKG Pro
Workday

Keyword

CHROs posting about turnover

Pancake keeps People leaders who post about turnover or review season, and quotes the post on each lead.

Watching

“turnover”
“review cycle”
“engagement survey”
+2 more

Influencer

The HR writers CHROs follow

People leaders who comment on the HR voices you name become leads, if their company fits.

Watching

Winona Taggart
Ruben Hakobyan
+2 more

Competitor

Competing HR suites

Pancake watches the company pages of the HR suites you compete with and keeps the People leaders who react.

Watching

Workvane
Rosterbird

Pancake can also watch the Own brand and Hiring signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

Under your name
Every message goes out as you, in your voice.
No pitch up front
The first touch never sells.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Start contacting Tamika Holbrook?

Sequence: Active
Sends as: Jonas Aldecoa — your own account
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/jonas

CancelStart contacting

Tamika Holbrook is in the sequence

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

FAQ

Questions HR tech founders ask.

Can it tell which HRIS a company runs?

Only when a job post names it. Add each HRIS as a Stack tool, and Pancake finds companies whose job posts name any of them.

Do you use employee data?

No. Pancake never sees HR systems or employee records, only public posts and job ads.

Will it reach employees instead of buyers?

Each lead is checked against your buyer roles, like VP People or HRIS manager. Reject a miss with a reason, and the Brain learns.

Will staffing agencies show up as leads?

Not unless you sell to them. Hiring skips jobs that agencies post for clients, and leads at staffing firms are rejected when your Brain rules them out.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Get in front of the CHRO.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start free Book a demo

Simple, transparent pricing

From $99/month

60,000 credits a month to keep warm leads coming.
Every lead comes with its reason.
Outreach from your own account.
You approve every lead first.
Slow month? Unused credits roll over.
Your whole team, with no seats to pay.

Start free

15,000 free credits, valid for 7 days

See how credits work

Pancake for HR tech startups: Find HR leaders whose job posts name a rival suite.

Start with the HRIS they hire for.

People teams talk shop in public.

HR systems named in job posts

CHROs posting about turnover

The HR writers CHROs follow

Competing HR suites

You choose who hears from you.

Under your name

No pitch up front

Weekdays, business hours

Questions HR tech founders ask.

Pancake for teams like yours.

Get in front of the CHRO.

Simple, transparent pricing