Pancake for cybersecurity firms: Find CTOs preparing for their first SOC 2 audit.

Pancake reads GRC openings, job posts naming Vanta, and rival MSSPs’ pages. You scope the work before another firm does.

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Example prompts

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KeywordWe run SOC 2 readiness. Find CTOs at US SaaS companies posting about their first SOC 2 audit. Play it in the demo.
HiringWe run a 24/7 SOC. Find US companies with 200 to 2,000 staff hiring their own SOC analysts. Play it in the demo.
StackWe run pentests for SOC 2 audits. Find US SaaS companies whose job posts name Vanta or Drata. Play it in the demo.

Reach the person who owns security.

Ready when you are

Tell Pancake who you want to find, and it builds your first Play with you.

We run SOC 2 readiness. Find CTOs at US SaaS companies posting about their first SOC 2 audit.

I’ll watch posts about SOC 2 audits and keep CTOs at US SaaS companies.

New playDraftCreated

CTOs facing their first SOC 2 audit

WhoCTO, VP Engineering +3 more
How we find themKeyword“first SOC 2 audit” · “SOC 2 Type II” · “security questionnaire”

Create play and run searchYour play is ready. Its first search is running.

We run a 24/7 SOC. Find US companies with 200 to 2,000 staff hiring their own SOC analysts.

I’ll watch US job posts for SOC analyst roles and find who leads security there.

New playDraftCreated

Companies hiring SOC analysts

WhoCISO, Head of IT +3 more
How we find themHiringSOC analyst · Security analyst · Detection engineer

Create play and run searchYour play is ready. Its first search is running.

We run pentests for SOC 2 audits. Find US SaaS companies whose job posts name Vanta or Drata.

I’ll watch US job posts that name Vanta or Drata and find who owns security.

New playDraftCreated

SaaS teams using Vanta or Drata

WhoHead of GRC, CISO +3 more
How we find themStackVanta · Drata · Secureframe, named in job posts

Create play and run searchYour play is ready. Its first search is running.

Leads

The people this Play found and qualified.

DHDelaney HsuCTO @ GantrywiseKeywordPosted on SOC 2 audit

NPNikolai PavlicekVP Engineering @ HeronfieldKeywordPosted on SOC 2 Type II

SCShanice ColquittHead of Security @ LanyardlyHiringGRC analyst role open

OTOctavia ThackerayCISO @ Coppervane HealthHiringSOC analyst role open

RRRohit RavindranHead of IT @ Stonecrop FreightHiringDetection engineer role

SSSvetlana SokolovaVP IT @ Kettlewell BankStackSentinelOne in job posts

RVRosario VillaseñorHead of GRC @ QuellstoneStackVanta in job posts

KAKenji AmundsenCISO @ GlintworkStackDrata in job posts

ABAyodele BriscoVP Engineering @ HarborvaultKeywordPosted on a pentest

DHDelaney HsuCTO @ Gantrywise

OTOctavia ThackerayCISO @ Coppervane Health

RVRosario VillaseñorHead of GRC @ Quellstone

Keyword

Gantrywise is a 60-person US SaaS company. Delaney is the CTO and posted this week about preparing for a first SOC 2 audit.

Hiring

Coppervane Health is a 420-person US healthcare company with a SOC analyst role open. Octavia is the CISO and owns the hire.

Stack

Quellstone is a 220-person US SaaS company whose security job posts name Vanta. Rosario leads GRC there.

ApproveStart contacting

SequenceActive

Pancake runs this Play’s outreach, tuned for you.

DHDelaney HsuOTOctavia ThackerayRVRosario Villaseñor

Up next · First message

Hi Delaney, I saw you’re preparing Gantrywise for its first SOC 2 audit. Which part of the prep is taking the most time?

Hi Octavia, I run a 24/7 security operations center. How does your team handle alerts that land overnight?

Hi Rosario, we run pentests timed to SOC 2 audits. How far ahead do you usually book yours?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written from 1 signal + your Brain voice.

Written in your Brain voice.

Varnholt Security

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Delaney Hsu — CTO, GantrywiseKeyword

Octavia Thackeray — CISO, Coppervane HealthHiring

Rosario Villaseñor — Head of GRC, QuellstoneTech stack

ApproveRejectApproved

Nikolai Pavlicek — VP Engineering, HeronfieldKeyword

Rohit Ravindran — Head of IT, Stonecrop FreightHiring

Kenji Amundsen — CISO, GlintworkTech stack

ApproveReject

Shanice Colquitt — Head of Security, LanyardlyHiring

Svetlana Sokolova — VP IT, Kettlewell BankTech stack

Ayodele Brisco — VP Engineering, HarborvaultKeyword

ApproveReject

Message #new-leads

Tell Pancake who to reach. It builds the Play and runs its first search.

Signals

Security work leaves a trail.

A Play finds leads eight ways. These four signals matter most to security firms.

Keyword

CTOs posting about audits

CTOs and compliance leads who post about SOC 2, ISO 27001 or a pentest arrive with their post quoted.

Watching

“SOC 2 audit”
“ISO 27001”
“pentest”
+3 more

Hiring

Teams hiring security staff

Pancake reads job posts for SOC, GRC and security engineering roles, then finds who leads security.

Watching

SOC analyst
GRC analyst
Security engineer
+2 more

Stack

Tools they hire for

Pancake finds companies whose job posts name the compliance and security platforms you work in.

Watching

Vanta
Drata
CrowdStrike
SentinelOne
+2 more

Competitor

Rival security firms’ audience

IT and security leaders who comment on or like a rival MSSP or pentest firm’s posts become your leads.

Watching

Ironwake Security
Tallwater Cyber
+1 more

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

Under your name
Every message goes out as you, in your voice.
No pitch up front
The first touch never sells.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Start contacting Delaney Hsu?

Sequence: Active
Sends as: Keira Varnholt — your own account
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/keira

CancelStart contacting

Delaney Hsu is in the sequence

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

FAQ

Questions security firms ask.

Can Pancake tell me which companies got breached?

No. Breaches and news aren’t signals. Pancake finds people posting about audits and companies hiring security roles.

Can messages mention what’s exposed on their domain?

No. Pancake never scans or probes a prospect’s systems. Messages start from the lead’s own post when there is one, and from your Brain.

Security leaders ignore vendor pitches. Will this read like one?

The first touch carries no pitch, so there’s nothing to ignore. When a lead posted or commented, the message starts from that post. Leads you don’t approve never hear from you.

Can it find companies that need a pentest?

Only from public clues: posts about a pentest or security review, and job posts that name Vanta or Drata. It can’t see audit results or failed controls.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Audit season never ends.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start free Book a demo

Simple, transparent pricing

From $99/month

60,000 credits a month to keep warm leads coming.
Every lead comes with its reason.
Outreach from your own account.
You approve every lead first.
Slow month? Unused credits roll over.
Your whole team, with no seats to pay.

Start free

15,000 free credits, valid for 7 days

See how credits work

Pancake for cybersecurity firms: Find CTOs preparing for their first SOC 2 audit.

Reach the person who owns security.

Security work leaves a trail.

CTOs posting about audits

Teams hiring security staff

Tools they hire for

Rival security firms’ audience

You choose who hears from you.

Under your name

No pitch up front

Weekdays, business hours

Questions security firms ask.

Pancake for teams like yours.

Audit season never ends.

Simple, transparent pricing