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Pancake for marketing agencies: Find B2B founders crowdsourcing their next agency.

Pancake reads “looking for an agency” posts, marketing job posts and rivals’ comment threads. Meet who holds the brief.

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Example prompts

See all example Plays

From their post to your pitch.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Every marketing hire is a brief.

A Play finds leads eight ways. These four signals matter most to marketing agencies.

Hiring

Teams hiring the work you do

An open marketing role shows where the team is short, and Pancake finds the leader who owns it.

Watching

  • Marketing manager
  • Content marketer
  • +3 more
Keyword

Founders asking for an agency

When a founder posts asking for agency picks, Pancake brings you the post and the person.

Watching

  • “looking for an agency”
  • “agency recommendations”
  • +2 more
Own brand

Your posts, turned into leads

Pancake checks who likes your agency’s recent posts and keeps the B2B marketers among them.

Watching

  • Ybarra Growth
  • Carmen Ybarra
Competitor

Rival agencies’ audience

Pancake watches posts from agencies you compete with and keeps the marketers who engage.

Watching

  • Pinwright Marketing
  • Oxcart Marketing

Pancake can also watch the Influencer and Stack signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions marketing agencies ask.

Most of my clients are local businesses. Will it work?

Only partly. Pancake finds people at B2B companies, and local shops rarely post or keep profiles. Aim it at your B2B buyers first.

We have ten retainer clients. One account or ten?

Ten workspaces, from $99 each, under one login. Each client gets its own Brain, leads and sending account.

Won’t I get the agencies pitching in the comments?

Rarely. Pancake checks every person against your buyer profile, so agency staff pitching under a founder’s post get dropped.

Can it tell when a company loses its marketing lead?

No. Pancake doesn’t track people leaving jobs. It sees the replacement role once the company posts it.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Get on the shortlist.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
Start free

15,000 free credits, valid for 7 days

See how credits work