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Pancake for martech startups: Find growth leads reacting to attribution experts.

Pancake reads marketing ops openings and job posts naming Marketo, then shows why each buyer fits. Pitch the switch.

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Example prompts

See all example Plays

Pick the gap your tool closes.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Marketers post what’s broken.

A Play finds leads eight ways. These four signals matter most to martech founders.

Hiring

Teams hiring marketing ops

Open marketing ops and paid media roles lead you to the marketing head at that company.

Watching

  • Marketing ops manager
  • Paid media analyst
  • +3 more
Stack

Marketo in the job post

When a marketing job post asks for Marketo or Pardot experience, that company lands on your list.

Watching

  • Marketo
  • Pardot
  • +1 more
Keyword

The attribution argument

Marketers who write about broken attribution or reporting land in your queue, post attached.

Watching

  • “attribution”
  • “first-party data”
  • “marketing reporting”
  • +2 more
Influencer

Fans of attribution experts

Pancake keeps the growth and ops leads who comment on or like posts from measurement experts.

Watching

  • Vesna Dykstra
  • Kwame Dunleavy
  • +3 more

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions martech founders ask.

Marketers get pitched daily. How is this different?

The first touch carries no pitch. When a marketer posted, or engaged with an expert’s post, the first message starts from it. Job-post leads get a message in your voice.

Can you find agencies as well as brands?

Yes. Tell Pancake you sell to agencies and it keeps them. Tell it you don’t, and it skips them.

Can it find Marketo users who are unhappy?

Only the ones who say so in public. Job posts show the tool. Their own posts show the pain.

Will these leads turn into pipeline?

Pancake finds the people and opens the conversation from your own account. Your offer decides what converts. Every approval and rejection sharpens who it finds next.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Marketing ops is hiring.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
Start free

15,000 free credits, valid for 7 days

See how credits work