Pancake for retail tech startups: Find e-commerce heads venting about apparel returns.

Pancake reads posts on return costs, Salsify or Akeneo in job posts and comments on your page. The buyer arrives by breakfast.

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Example prompts

See all example Plays

HiringWe run shopper research for brands. Find US brands hiring consumer insights managers. Play it in the demo.
StackWe check product data. Find US consumer brands whose job posts name Salsify or Akeneo. Play it in the demo.
KeywordOur fit tool cuts apparel returns. Find US heads of e-commerce posting about returns. Play it in the demo.

Find who owns the shelf.

Ready when you are

Tell Pancake who you want to find, and it builds your first Play with you.

We run shopper research for brands. Find US brands hiring consumer insights managers.

I’ll watch insights job posts at US consumer brands and skip agency listings.

New playDraftCreated

Brands hiring consumer insights managers

WhoVP Insights, Head of Insights +3 more
How we find themHiringConsumer insights manager · Shopper insights analyst

Create play and run searchYour play is ready. Its first search is running.

We check product data. Find US consumer brands whose job posts name Salsify or Akeneo.

I’ll watch brand job posts that name Salsify or Akeneo and find who owns product data.

New playDraftCreated

Brands running Salsify or Akeneo

WhoVP E-commerce, VP Digital +3 more
How we find themStackSalsify · Akeneo, named in job posts

Create play and run searchYour play is ready. Its first search is running.

Our fit tool cuts apparel returns. Find US heads of e-commerce posting about returns.

I’ll watch posts about returns and sizing from e-commerce leaders at US apparel brands.

New playDraftCreated

E-commerce heads posting about returns

WhoVP E-commerce, Head of Digital +3 more
How we find themKeyword“apparel returns” · “sizing issues” · “return costs”

Create play and run searchYour play is ready. Its first search is running.

Leads

The people this Play found and qualified.

WCWhitney CaldwellVP Insights @ ToastwellHiringInsights manager role

GEGrant EllingsonHead of Insights @ Dalbey FoodsHiringShopper insights role

JHJae-won HwangBrand Director @ Moxie MillKeywordPosted about research

ADAditi DeshmukhVP E-commerce @ Brisa HomeStackSalsify in job posts

BKBrett KinsolvingVP Digital @ Bittern OutdoorStackAkeneo in job posts

HWHalina WozniakCatalog Manager @ Galena ToolsHiringProduct data role open

SLSimone LaurentVP E-commerce @ Heddle & TwillKeywordPosted about returns

SHSpencer HollingsworthHead of Digital @ StitchwellKeywordPosted on return costs

LHLayla HaddadDirector of CX @ SolenneInfluencerEngaged with a post

WCWhitney CaldwellVP Insights @ Toastwell

ADAditi DeshmukhVP E-commerce @ Brisa Home

SLSimone LaurentVP E-commerce @ Heddle & Twill

Hiring

Toastwell is a 600-person US snack brand hiring a consumer insights manager. Whitney leads insights and owns that hire.

Stack

Brisa Home is a 450-person US housewares brand. Its product data job posts name Salsify, and Aditi runs e-commerce.

Keyword

Heddle & Twill is a 300-person US apparel brand. Simone runs e-commerce and posted about return costs this week.

ApproveStart contacting

SequenceActive

Pancake runs this Play’s outreach, tuned for you.

WCWhitney CaldwellADAditi DeshmukhSLSimone Laurent

Up next · First message

Hi Whitney, we run shopper research, usually one-on-one interviews. What would you most like to learn about your shoppers?

Hi Aditi, we build software that catches errors in product listings. How do bad listings usually come to your attention?

Hi Simone, I noticed your post about return costs at Heddle & Twill. What’s the most common reason customers send things back?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Endaisle

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Whitney Caldwell — VP Insights, ToastwellHiring

Aditi Deshmukh — VP E-commerce, Brisa HomeTech stack

Simone Laurent — VP E-commerce, Heddle & TwillKeyword

ApproveRejectApproved

Grant Ellingson — Head of Insights, Dalbey FoodsHiring

Brett Kinsolving — VP Digital, Bittern OutdoorTech stack

Spencer Hollingsworth — Head of Digital, StitchwellKeyword

ApproveReject

Jae-won Hwang — Brand Director, Moxie MillKeyword

Halina Wozniak — Catalog Manager, Galena ToolsHiring

Layla Haddad — Director of CX, SolenneInfluencer

ApproveReject

Message #new-leads

Tell Pancake who to reach. It builds the Play and runs its first search.

Signals

Brand teams hire for their gaps.

A Play finds leads eight ways. These four signals matter most to retail tech founders.

Hiring

Brands hiring insights roles

Pancake keeps job posts from the brand itself and drops the ones recruiters post for clients.

Watching

Insights manager
Product data analyst
+3 more

Stack

PIM tools named in job posts

Pancake flags brands whose job posts ask for the PIM your product checks or feeds.

Watching

Salsify
Akeneo
Syndigo
+2 more

Keyword

Brand leaders posting on returns

When an e-commerce lead posts about return costs or listing errors, you get the post and the person.

Watching

“return costs”
“product data”
“shopper research”
+2 more

Own brand

Your posts pull in brands

Insights and e-commerce people who react to or comment on your company or founder posts become leads.

Watching

Endaisle
Esteban Cordero

Pancake can also watch the Competitor and Influencer signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

Under your name
Every message goes out as you, in your voice.
No pitch up front
The first touch never sells.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Start contacting Whitney Caldwell?

Sequence: Active
Sends as: Esteban Cordero — your own account
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/esteban

CancelStart contacting

Whitney Caldwell is in the sequence

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

FAQ

Questions retail tech founders ask.

Can it reach store managers?

Only if you pick them as buyers. Leads are judged against the roles in your Brain, like VP E-commerce or Head of Insights.

Do you track which brands sell on Amazon?

No. Marketplace, sales and POS data are out of reach. Pancake works from people’s posts, comments and job posts.

Will it find shoppers for our research panels?

No. Pancake finds the brand teams that buy your product. It never finds consumers.

Can it find small DTC brands?

Yes, when their team posts or opens roles. Brands under 50 people show up less often than bigger ones.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Get to the brand first.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start free Book a demo

Simple, transparent pricing

From $99/month

60,000 credits a month to keep warm leads coming.
Every lead comes with its reason.
Outreach from your own account.
You approve every lead first.
Slow month? Unused credits roll over.
Your whole team, with no seats to pay.

Start free

15,000 free credits, valid for 7 days

See how credits work

Pancake for retail tech startups: Find e-commerce heads venting about apparel returns.

Find who owns the shelf.

Brand teams hire for their gaps.

Brands hiring insights roles

PIM tools named in job posts

Brand leaders posting on returns

Your posts pull in brands

You choose who hears from you.

Under your name

No pitch up front

Weekdays, business hours

Questions retail tech founders ask.

Pancake for teams like yours.

Get to the brand first.

Simple, transparent pricing