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Pancake for retail tech startups: Find e-commerce heads venting about apparel returns.

Pancake reads posts on return costs, Salsify or Akeneo in job posts and comments on your page. The buyer arrives by breakfast.

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Example prompts

Find who owns the shelf.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Brand teams hire for their gaps.

Pancake watches six buying signals. These four matter most to retail tech founders.

Hiring

Brands hiring insights roles

Pancake keeps job posts from the brand itself and drops the ones recruiters post for clients.

Watching

  • Insights manager
  • Product data analyst
  • +3 more
Stack

PIM tools named in job posts

Pancake flags brands whose job posts ask for the PIM your product checks or feeds.

Watching

  • Salsify
  • Akeneo
  • Syndigo
  • +2 more
Keyword

Brand leaders posting on returns

When an e-commerce lead posts about return costs or listing errors, you get the post and the person.

Watching

  • “return costs”
  • “product data”
  • “shopper research”
  • +2 more
Own brand

Your posts pull in brands

Insights and e-commerce people who react to or comment on your company or founder posts become leads.

Watching

  • Endaisle
  • Esteban Cordero

Pancake can also watch the Competitor and Influencer signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own account

    Outreach goes out under your name, at a human pace.

  • No pitch in the invite

    Invites go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions retail tech founders ask.

Can it reach store managers?

Only if you pick them as buyers. Leads are judged against the roles in your Brain, like VP E-commerce or Head of Insights.

Do you track which brands sell on Amazon?

No. Marketplace, sales and POS data are out of reach. Pancake works from people’s posts, comments and job posts.

Will it find shoppers for our research panels?

No. Pancake finds the brand teams that buy your product. It never finds consumers.

Can it find small DTC brands?

Yes, when their team posts or opens roles. Brands under 50 people show up less often than bigger ones.

What does Pancake send?

From your own account: a profile visit, a like on a recent post, an invite with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Industries

Get to the brand first.

$99 a month, flat.
First leads arrive tomorrow morning.

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Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.
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3-day free trial