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Pancake for consultants: Find executives writing about the problem you fix.

Pancake reads comments under your posts and job openings in your niche. Each lead arrives with its reason, so you open warm.

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Example prompts

See all example Plays

Tell Pancake what you fix.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Your buyers post the problem first.

A Play finds leads eight ways. These four signals matter most to consultants.

Keyword

Executives naming your problem

Pancake finds executives who post about the problem you fix, and each lead shows the post.

Watching

  • “scaling pains”
  • “pricing page”
  • “tracking plan”
  • +3 more
Own brand

Buyers in your comments

Pancake reads who reacts to your posts and keeps the executives at companies your practice serves.

Watching

  • Claire Halloran
  • Halloran Advisory
Hiring

Job posts that signal the need

Pancake reads job posts for roles tied to your specialty, then finds the executive you’d pitch.

Watching

  • Operations manager
  • Head of Strategy
  • Business analyst
  • +1 more
Stack

Tools you know, in job posts

Name the tools you consult on, and Pancake finds companies whose job posts ask for them.

Watching

  • Mixpanel
  • Amplitude
  • Salesforce

Pancake can also watch the Competitor and Influencer signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions consultants ask.

I run a one-person practice. Is this too much?

No. New leads keep arriving, and you pick which ones join a sequence. Approve three a week or thirty.

Won’t outreach hurt a reputation built on referrals?

Not when it reads like a peer. Each message is short, in your Brain voice, and never a pitch. You approve every lead before anyone is contacted.

Can it stick to my niche?

Yes. Your Brain holds the industries, company sizes and roles you serve. Pancake checks each lead against it and shows why it fits.

My specialty has no job title. Which signals fit?

Start with Keyword and Competitor. They find executives posting about your problem or engaging with firms like yours. Hiring is opt-in, so you can leave it off.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Someone needs your fix.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
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15,000 free credits, valid for 7 days

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