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Pancake for corporate training companies: Find L&D heads the week they post on manager training.

Pancake reads enablement openings and rival firms’ pages, and shows why each buyer fits. You’re in before procurement.

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Example prompts

See all example Plays

Start from the program you sell.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Programs start with a post or a hire.

A Play finds leads eight ways. These four signals matter most to training companies.

Keyword

L&D leaders naming the gap

Pancake finds People and L&D leaders posting about manager training or upskilling, with the post attached.

Watching

  • “manager training”
  • “upskilling”
  • +3 more
Hiring

Companies building L&D teams

Job posts for L&D and enablement roles bring you the People or sales leader behind each hire.

Watching

  • L&D manager
  • Enablement manager
  • +2 more
Stack

Learning tools in job posts

Companies whose job posts ask for the learning platform you build on come with their L&D lead.

Watching

  • Docebo
  • Cornerstone
  • Workday Learning
  • Highspot
Competitor

L&D leaders on rivals’ posts

Pancake watches rival training firms’ pages and keeps the L&D leaders who react or comment.

Watching

  • Corbray Training
  • Foxmere Learning

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions training companies ask.

Our deals go through procurement. Does this help?

Yes, at the start. Pancake finds the L&D leader who scopes the program and opens the conversation. Procurement comes once they want you.

Can it tell when a training budget resets?

No. Pancake can’t see budgets or fiscal years. It finds leaders posting about training needs or hiring learning roles, and the timing call stays yours.

We sell sales training. Can it find sales leaders?

Yes. Put VP Sales and enablement leads in your Brain as buyers. Pancake checks every lead against those roles, so sales leaders come through alongside L&D.

Can our whole team use it?

Yes, and teammates are free. Each Play sends from one teammate’s account or rotates across up to ten, so pick the names your buyers should see. One sending account is in the plan, and each extra one is $39 a month.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Meet the L&D lead first.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
Start free

15,000 free credits, valid for 7 days

See how credits work