Pancake for SEO agencies: Find marketers blaming a core update for lost traffic.

Pancake follows zero-click threads and SEO job posts to whoever owns search. Sell the recovery while the drop stings.

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Example prompts

See all example Plays

KeywordWe fix organic traffic. Find heads of marketing at US SaaS firms posting about AI Overviews. Play it in the demo.
HiringWe’re an SEO agency. Find US fintechs with 50 to 300 staff hiring an SEO or content manager. Play it in the demo.
StackWe do e-commerce SEO. Find US online retailers whose job posts name Semrush or Ahrefs. Play it in the demo.

From lost clicks to a warm lead.

Ready when you are

Tell Pancake who you want to find, and it builds your first Play with you.

We fix organic traffic. Find heads of marketing at US SaaS firms posting about AI Overviews.

I’ll watch posts about AI Overviews and traffic drops, and keep SaaS marketing heads.

New playDraftCreated

Marketing heads posting about AI Overviews

WhoHead of Growth, Head of Content +3 more
How we find themKeyword“AI Overviews” · “organic traffic drop” · “zero-click search”

Create play and run searchYour play is ready. Its first search is running.

We’re an SEO agency. Find US fintechs with 50 to 300 staff hiring an SEO or content manager.

I’ll watch job posts for SEO and content roles at US fintechs that size.

New playDraftCreated

Fintechs hiring an SEO or content manager

WhoMarketing Director, VP Marketing +3 more
How we find themHiringSEO manager · Content marketing manager · SEO specialist

Create play and run searchYour play is ready. Its first search is running.

We do e-commerce SEO. Find US online retailers whose job posts name Semrush or Ahrefs.

I’ll track retailers whose job posts name those tools, then find who runs e-commerce.

New playDraftCreated

Online retailers using Semrush or Ahrefs

WhoVP E-commerce, Head of Growth +3 more
How we find themStackSemrush · Ahrefs, named in job posts

Create play and run searchYour play is ready. Its first search is running.

Leads

The people this Play found and qualified.

YDYusuf DemirciHead of Growth @ KelvaryKeywordPosted on AI Overviews

CDCeleste DucheneHead of Content @ GravelbeamKeywordPosted on zero-click

ABAndre BalogunVP Marketing @ VerrowInfluencerEngaged with a post

RTRosalind TeagueMarketing Director @ KelpstoneHiringSEO manager role

EEEmeka EzeaniVP Marketing @ CobaltrowHiring2 SEO roles open

HVHarper ValeCMO @ HarbrightStackSemrush in job posts

NBNadine BrouwerVP E-commerce @ BurrowpawStackSemrush in job posts

OKOtis KittredgeHead of Growth @ Corkery SupplyStackAhrefs in job posts

MDMarisela DuarteSEO Manager @ Loamwell GoodsHiringE-commerce SEO role

YDYusuf DemirciHead of Growth @ Kelvary

RTRosalind TeagueMarketing Director @ Kelpstone

NBNadine BrouwerVP E-commerce @ Burrowpaw

Keyword

Yusuf leads growth at Kelvary, an 80-person US SaaS company. This week he posted that AI Overviews are cutting its blog clicks.

Hiring

Rosalind directs marketing at Kelpstone, a 60-person US fintech with an SEO manager role open.

Stack

Burrowpaw is a 150-person US pet supplies retailer. Its open job posts name Semrush, and Nadine runs e-commerce.

ApproveStart contacting

SequenceActive

Pancake runs this Play’s outreach, tuned for you.

YDYusuf DemirciRTRosalind TeagueNBNadine Brouwer

Up next · First message

Hi Yusuf, read your post about AI Overviews cutting Kelvary’s blog clicks. Which pages took the biggest hit?

Hi Rosalind, appreciate the connection. We’re an SEO agency, and search has changed a lot this year. Is organic still growing for you, or holding flat?

Hi Nadine, we do e-commerce SEO, so I think a lot about how stores get found. Which bring in more sales for you, category pages or product pages?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written from 1 signal + your Brain voice.

Written in your Brain voice.

Crawlmere SEO

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Yusuf Demirci — Head of Growth, KelvaryKeyword

Rosalind Teague — Marketing Director, KelpstoneHiring

Nadine Brouwer — VP E-commerce, BurrowpawTech stack

ApproveRejectApproved

Celeste Duchene — Head of Content, GravelbeamKeyword

Emeka Ezeani — VP Marketing, CobaltrowHiring

Otis Kittredge — Head of Growth, Corkery SupplyTech stack

ApproveReject

Andre Balogun — VP Marketing, VerrowInfluencer

Harper Vale — CMO, HarbrightTech stack

Marisela Duarte — SEO Manager, Loamwell GoodsHiring

ApproveReject

Message #new-leads

Tell Pancake who to reach. It builds the Play and runs its first search.

Signals

Rankings slip. Marketers post about it.

A Play finds leads eight ways. These four signals matter most to SEO agencies.

Keyword

Posts about lost traffic

Pancake finds marketers posting about core updates, AI Overviews or falling clicks.

Watching

“AI Overviews”
“ChatGPT search”
+3 more

Hiring

Teams hiring SEO roles

An SEO job post puts search on the roadmap, and Pancake finds who runs marketing there.

Watching

SEO specialist
SEO manager
Content writer

Stack

Semrush in the job post

Pancake finds companies whose job posts ask for Semrush, Ahrefs or the other tools you work in.

Watching

Semrush
Ahrefs
Google Search Console

Influencer

Commenters on SEO experts

Marketers who comment on posts by the search experts you name show up with the thread they joined.

Watching

Mirela Olander
Cormac Pryce

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

Under your name
Every message goes out as you, in your voice.
No pitch up front
The first touch never sells.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Start contacting Yusuf Demirci?

Sequence: Active
Sends as: Rhea Montague — your own account
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/rhea

CancelStart contacting

Yusuf Demirci is in the sequence

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

FAQ

Questions SEO agencies ask.

Can Pancake see a prospect’s rankings?

No. Rankings and audits stay your job. Pancake reads public posts and job posts, then brings you the person behind them.

We serve SaaS and e-commerce. Can one setup cover both?

Yes. Run one Play per market, each with its own targeting and messages. Both share your Brain, one plan and its credits.

I sell GEO. Can it find people worried about ChatGPT answers?

Yes. Add “ChatGPT search” or “AI Overviews” as keywords, and Pancake finds the people posting about them.

Can Pancake send prospects a free SEO audit?

No. Outreach is plain text from your own account, up to 500 characters a message, with no attachments. The audit comes after they reply.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

They posted. You pitch.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start free Book a demo

Simple, transparent pricing

From $99/month

60,000 credits a month to keep warm leads coming.
Every lead comes with its reason.
Outreach from your own account.
You approve every lead first.
Slow month? Unused credits roll over.
Your whole team, with no seats to pay.

Start free

15,000 free credits, valid for 7 days

See how credits work

Pancake for SEO agencies: Find marketers blaming a core update for lost traffic.

From lost clicks to a warm lead.

Rankings slip. Marketers post about it.

Posts about lost traffic

Teams hiring SEO roles

Semrush in the job post

Commenters on SEO experts

You choose who hears from you.

Under your name

No pitch up front

Weekdays, business hours

Questions SEO agencies ask.

Pancake for teams like yours.

They posted. You pitch.

Simple, transparent pricing