Start free

Pancake for branding agencies: Find startup founders weighing a rebrand or new name.

Pancake reads founders’ posts, brand design job posts and comments on rival studios’ work. Get in before the brief is written.

Start freeBook a demo

Example prompts

See all example Plays

Meet the founder behind the rebrand.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Founders post before they brief.

A Play finds leads eight ways. These four signals matter most to brand studios.

Keyword

Founders planning a rebrand

Pancake finds founders posting about a rebrand or a new name, and brings you the post.

Watching

  • “rebrand”
  • “brand refresh”
  • “renaming”
  • +4 more
Hiring

Startups hiring brand roles

A brand designer or creative director job post shows a startup putting money into its brand.

Watching

  • Brand designer
  • Art director
  • Creative director
Own brand

People who like your work

Founders who react to case studies on your studio page or your own profile become leads.

Watching

  • Wenlock Studio
  • Margot Wenlock
Competitor

Founders eyeing other studios

A founder commenting on another studio’s case study lands in your leads, post attached.

Watching

  • Oxenford Studio
  • Kerning Brand Co.

Pancake can also watch the Influencer and Stack signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions brand studios ask.

My work sells on the portfolio. Why outreach?

Pancake starts the conversation from your own account. A positive reply gets your booking link, and the portfolio comes to the call.

Can it find startups whose brand looks dated?

No. Pancake doesn’t judge brands. It finds founders who post about a rebrand or hire for one.

What if they already rebranded, or hired a studio?

Reject the lead and add a reason, like “already rebranded”. Every rejection teaches your Brain who to skip.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Win the rebrand brief.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start freeBook a demo

Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
Start free

15,000 free credits, valid for 7 days

See how credits work