Pancake for SaaS startups: Find buyers engaging with your competitors’ posts.

Pancake reads posts about the problem you solve, your rivals’ pages and job ads naming the tools you replace. Demos start warm.

Start free Book a demo

Example prompts

See all example Plays

CompetitorFind heads of support at US companies with 50 to 500 people who engage with our rivals’ posts. Play it in the demo.
StackOur helpdesk replaces Zendesk. Find US companies with 50 to 500 people whose job posts name it. Play it in the demo.
KeywordWe sell customer onboarding software. Find US customer success leads posting about churn. Play it in the demo.

Start where your buyers already talk.

Ready when you are

Tell Pancake who you want to find, and it builds your first Play with you.

Find heads of support at US companies with 50 to 500 people who engage with our rivals’ posts.

I’ll watch posts from your rivals’ company pages and keep heads of support.

New playDraftCreated

Support heads engaging with rivals

WhoHead of Support, VP Support +3 more
How we find themCompetitorTixwell · Ticketmoor

Create play and run searchYour play is ready. Its first search is running.

Our helpdesk replaces Zendesk. Find US companies with 50 to 500 people whose job posts name it.

I’ll watch US job posts that name Zendesk and find who runs support at each company.

New playDraftCreated

Companies running Zendesk

WhoDirector of CX, COO +3 more
How we find themStackZendesk · Freshdesk, named in job posts

Create play and run searchYour play is ready. Its first search is running.

We sell customer onboarding software. Find US customer success leads posting about churn.

I’ll watch posts about churn and onboarding and keep customer success leaders.

New playDraftCreated

Customer success leads on churn

WhoVP Customer Success, Head of CS +3 more
How we find themKeyword“churn” · “customer onboarding” · “time to value”

Create play and run searchYour play is ready. Its first search is running.

Leads

The people this Play found and qualified.

JKJolene KaczmarekHead of Support @ PantrywellCompetitorCommented on a post

ASAndrés SolórzanoVP Support @ StayloftCompetitorEngaged with a post

KBKendra BellamyHead of CX @ PetalpostKeywordTicket backlog post

PLPaz LozoyaDirector of CX @ CinchboxStackZendesk in job posts

RWRonan WeatherbyCOO @ BurrowlyStackFreshdesk in job posts

KSKeiko StanhopeSupport Manager @ FernmoorHiringSupport lead role open

NBNia BrathwaiteVP Customer Success @ FerruleKeywordPosted about churn

BKBrody KessingerHead of CS @ WaypostKeywordPosted on onboarding

RKRasmus KjeldsenCOO @ KelvinlyHiringImplementation role

JKJolene KaczmarekHead of Support @ Pantrywell

PLPaz LozoyaDirector of CX @ Cinchbox

NBNia BrathwaiteVP Customer Success @ Ferrule

Competitor

Pantrywell is a 240-person US grocery delivery company. Jolene leads support and commented on a Tixwell post about ticket routing.

Stack

Cinchbox is a 180-person US e-commerce company whose support job posts name Zendesk. Paz runs customer experience there.

Keyword

Ferrule is a 120-person US B2B software company. Nia runs customer success and posted this week about churn in the first 90 days.

ApproveStart contacting

SequenceActive

Pancake runs this Play’s outreach, tuned for you.

JKJolene KaczmarekPLPaz LozoyaNBNia Brathwaite

Up next · First message

Hi Jolene, I came across your comment on Tixwell’s post about ticket routing. What decides which rep gets a ticket at Pantrywell?

Hi Paz, I work on helpdesk software. How many tickets does your team handle on a busy day?

Hi Nia, you wrote about churn in the first 90 days. What’s the first sign an account is about to stall?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written from 1 signal + your Brain voice.

Written in your Brain voice.

Nookline

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Jolene Kaczmarek — Head of Support, PantrywellCompetitor

Paz Lozoya — Director of CX, CinchboxTech stack

Nia Brathwaite — VP Customer Success, FerruleKeyword

ApproveRejectApproved

Andrés Solórzano — VP Support, StayloftCompetitor

Ronan Weatherby — COO, BurrowlyTech stack

Brody Kessinger — Head of CS, WaypostKeyword

ApproveReject

Kendra Bellamy — Head of CX, PetalpostKeyword

Keiko Stanhope — Support Manager, FernmoorHiring

Rasmus Kjeldsen — COO, KelvinlyHiring

ApproveReject

Message #new-leads

Tell Pancake who to reach. It builds the Play and runs its first search.

Signals

Rivals’ posts draw your buyers.

A Play finds leads eight ways. These four signals matter most to SaaS founders.

Competitor

Buyers watching your rivals

Pancake keeps the buyers who like or comment on a competitor’s posts and shows you which post.

Watching

Tixwell
Ticketmoor
+1 more

Keyword

Buyers naming the pain

Team leads who post about churn or a ticket backlog show up with the post that surfaced them.

Watching

“churn”
“ticket backlog”
“tool sprawl”
+2 more

Stack

The old tool, in job posts

Pancake finds companies whose support job posts ask for Zendesk or Intercom, then brings you the support lead.

Watching

Zendesk
Freshdesk
Intercom

Hiring

Support teams that are hiring

Pancake reads job posts for support and onboarding roles, then finds the leader those hires report to.

Watching

Support specialist
CS manager
+2 more

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

Under your name
Every message goes out as you, in your voice.
No pitch up front
The first touch never sells.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Start contacting Jolene Kaczmarek?

Sequence: Active
Sends as: Farida Oyebanji — your own account
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/farida

CancelStart contacting

Jolene Kaczmarek is in the sequence

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

FAQ

Questions SaaS founders ask.

We have no website yet. Can we start?

Yes. Describe what you’re building in two short sentences, and Pancake builds your Brain from it.

We’re self-serve, not demo-led. Does that work?

Yes. Set the sequence objective to “Share your app”. Leads who reply with interest get your signup link, not a booking link.

Won’t I reach my competitor’s happy customers?

Some, and they already know the category. Pancake sees who engages with a rival’s posts, not who pays it. Each lead shows its signal, so you can skip the loyal fans.

Our buyers run small businesses. Will this work?

It works when your buyers post and comment about their work. Many owners of small shops don’t, so leads there will be sparse.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Your buyers are posting.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start free Book a demo

Simple, transparent pricing

From $99/month

60,000 credits a month to keep warm leads coming.
Every lead comes with its reason.
Outreach from your own account.
You approve every lead first.
Slow month? Unused credits roll over.
Your whole team, with no seats to pay.

Start free

15,000 free credits, valid for 7 days

See how credits work

Pancake for SaaS startups: Find buyers engaging with your competitors’ posts.

Start where your buyers already talk.

Rivals’ posts draw your buyers.

Buyers watching your rivals

Buyers naming the pain

The old tool, in job posts

Support teams that are hiring

You choose who hears from you.

Under your name

No pitch up front

Weekdays, business hours

Questions SaaS founders ask.

Pancake for teams like yours.

Your buyers are posting.

Simple, transparent pricing