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Pancake for solopreneurs: Find B2B buyers who react to your build-in-public posts.

Pancake reads comments under your niche’s creators and a bigger rival’s page. Approve a lead in one click, then keep building.

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Example prompts

See all example Plays

Brief it once. Then go build.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Your audience has buyers in it.

A Play finds leads eight ways. These four signals matter most to solo founders.

Own brand

Readers of your build log

Each like or comment on your posts is checked against your buyer, and the fits become leads.

Watching

  • Esme Rutherford
  • Rutherford Labs
Keyword

People posting your problem

Pancake searches public posts for the problem you solve, in the words your buyers use.

Watching

  • “async standups”
  • “client reporting”
  • +3 more
Influencer

Fans of your niche’s creators

People who engage with the creators your buyers follow become leads, filtered to your market.

Watching

  • Delia Kerr
  • Kenji Lockard
  • Anselm Crowder
Competitor

The bigger tool’s audience

People who react to a bigger rival’s posts become leads for the tool you built alone.

Watching

  • Huddlebox
  • Clientglass
  • Changemill

Pancake can also watch the Hiring and Stack signals. Both start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions solo founders ask.

What if I don’t get to my leads for a few days?

New leads wait until you get to them. Pancake never contacts a lead you haven’t approved. Approving one from Slack takes a click.

Is $99 worth it before I have revenue?

You see the first leads Pancake found before your trial starts. After the 7-day trial and its 15,000 credits, it starts at $99 a month per workspace.

My buyers are consumers. Will it work?

No. Pancake finds B2B buyers: people who buy for a team or a company.

Do I need a big following?

No. Keyword, Competitor and Influencer signals work with zero followers. Your own posts become a fourth source once people engage with them.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

You ship. We find buyers.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
Start free

15,000 free credits, valid for 7 days

See how credits work