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Their next site, your first message.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

A web hire means a site project.

A Play finds leads eight ways. These four signals matter most to web studios.

Hiring

Companies hiring for the site

A company hiring a Webflow developer is investing in its site, and Pancake finds who runs it.

Watching

  • Webflow developer
  • Web designer
  • +2 more
Keyword

Posts about a new website

Pancake reads posts about redesigns and migrations, and keeps the founders and marketers in the thread.

Watching

  • “website redesign”
  • “new website”
  • +1 more
Stack

The CMS in their job posts

Pancake finds companies whose job posts name a site builder, from Webflow to WordPress.

Watching

  • Webflow
  • Framer
  • WordPress
Competitor

Engaged with rival studios

When a marketer comments on a rival studio’s launch post, Pancake brings them to you.

Watching

  • Pixelmoor Studio
  • Halftone Web Co

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions web studios ask.

Can you find companies still on Wix or Squarespace?

No. Stack sees only tools named in job posts, and small shops rarely post jobs.

We build in Framer. Is this only for Webflow studios?

No. Add Framer as a Stack tool and as a keyword, and Pancake looks for it in job posts and in people’s posts instead.

Won’t a company hiring a Webflow developer build in-house?

Some will. The post still shows the site is a priority now. Pitch the build while they hire, or support for the new developer.

I white-label for other agencies. Can it find them?

Yes. Name agencies as your buyers in your Brain, and Pancake keeps the agency staff it would otherwise drop.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Own their site for good.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.

15,000 free credits, valid for 7 days

See how credits work