Pancake for commercial solar companies: Find facility heads posting about energy costs.

Pancake reads energy manager openings, CFOs commenting on energy experts’ posts and rival installers’ pages. You pitch the savings.

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Example prompts

See all example Plays

KeywordWe put solar on factory roofs. Find US facilities directors posting about energy costs. Play it in the demo.
HiringWe build on-site solar. Find US cold storage companies hiring an energy manager. Play it in the demo.
InfluencerWe sell solar with storage. Find US food processing CFOs who engage with energy experts. Play it in the demo.

Find who signs for the roof.

Ready when you are

Tell Pancake who you want to find, and it builds your first Play with you.

We put solar on factory roofs. Find US facilities directors posting about energy costs.

I’ll watch posts about energy costs and keep facilities leaders at US manufacturers.

New playDraftCreated

Facilities directors on energy costs

WhoVP Facilities, Plant Manager +3 more
How we find themKeyword“energy costs” · “demand charges” · “utility rate hike”

Create play and run searchYour play is ready. Its first search is running.

We build on-site solar. Find US cold storage companies hiring an energy manager.

I’ll track energy job posts at US cold storage firms and find who runs their sites.

New playDraftCreated

Cold storage firms hiring an energy manager

WhoVP Operations, COO +3 more
How we find themHiringEnergy manager · Facilities manager · Refrigeration engineer

Create play and run searchYour play is ready. Its first search is running.

We sell solar with storage. Find US food processing CFOs who engage with energy experts.

I’ll track who comments on energy experts’ posts and keep food processing CFOs.

New playDraftCreated

Food plant CFOs following energy experts

WhoCFO, VP Finance +2 more
How we find themInfluencerJoan Lasko · Ravi Mehra

Create play and run searchYour play is ready. Its first search is running.

Leads

The people this Play found and qualified.

MKMarisa KolbeckVP Facilities @ CobbwellKeywordPosted on energy costs

HZHector ZamarripaPlant Manager @ DrayburnKeywordPosted on rate hikes

DKDeepa KrishnamurthyFacilities Director @ HensworthHiringFacilities manager role

TMTobias MwangiVP Operations @ FrostvaleHiringEnergy manager role

LHLaurel HasegawaCOO @ RimeportHiringRefrigeration role open

WLWarren LockhartVP Supply Chain @ ColdwickKeywordPosted on power costs

BFBernadette FogartyCFO @ Harlowe CreameryInfluencerCommented on a post

JMJuan MedinaVP Finance @ Pickwell FoodsInfluencerEngaged with a post

TPThanh PhamController @ Oatcastle MillsKeywordPosted about PPAs

MKMarisa KolbeckVP Facilities @ Cobbwell

TMTobias MwangiVP Operations @ Frostvale

BFBernadette FogartyCFO @ Harlowe Creamery

Keyword

Cobbwell is a 420-person US plastics manufacturer. Marisa runs its facilities and posted this week about rising energy costs.

Hiring

Frostvale, a 380-person US cold storage company, is hiring an energy manager. Tobias runs operations there.

Influencer

Harlowe Creamery is a 260-person US dairy processor. Bernadette is the CFO and commented on Joan Lasko’s post about locking in power prices.

ApproveStart contacting

SequenceActive

Pancake runs this Play’s outreach, tuned for you.

MKMarisa KolbeckTMTobias MwangiBFBernadette Fogarty

Up next · First message

Hi Marisa, you posted about rising energy costs at Cobbwell. Are demand charges or the base rate hurting more?

Hi Tobias, good to meet you here. We design and build on-site solar. Who keeps an eye on energy costs on your side today?

Hi Bernadette, I came across your comment on Joan Lasko’s post about locking in power prices. How far ahead does Harlowe usually buy its power?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written from 1 signal + your Brain voice.

Written in your Brain voice.

Sunbarrow Energy

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Marisa Kolbeck — VP Facilities, CobbwellKeyword

Tobias Mwangi — VP Operations, FrostvaleHiring

Bernadette Fogarty — CFO, Harlowe CreameryInfluencer

ApproveRejectApproved

Hector Zamarripa — Plant Manager, DrayburnKeyword

Laurel Hasegawa — COO, RimeportHiring

Juan Medina — VP Finance, Pickwell FoodsInfluencer

ApproveReject

Deepa Krishnamurthy — Facilities Director, HensworthHiring

Warren Lockhart — VP Supply Chain, ColdwickKeyword

Thanh Pham — Controller, Oatcastle MillsKeyword

ApproveReject

Message #new-leads

Tell Pancake who to reach. It builds the Play and runs its first search.

Signals

Every power bill has an owner.

A Play finds leads eight ways. These four signals matter most to C&I solar teams.

Keyword

Posts about the power bill

Facility and finance leaders who post about the power bill become leads, post attached.

Watching

“energy costs”
“demand charges”
“utility rate hike”
+2 more

Hiring

Companies hiring energy managers

An open energy role means the bill is getting an owner, so Pancake finds the ops or finance leader there.

Watching

Energy manager
Facilities manager
Plant engineer
+1 more

Influencer

CFOs who follow energy voices

When a CFO or facility head comments on an energy expert’s post, Pancake brings you that person.

Watching

Joan Lasko
Ravi Mehra
Colleen Hartwig

Competitor

Your rivals’ audience

Pancake finds the buyers among people reacting to other commercial solar companies’ posts.

Watching

Ampridge Solar
Sunquarry Commercial
Heliaport Energy

Pancake can also watch the Own brand and Stack signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

Under your name
Every message goes out as you, in your voice.
No pitch up front
The first touch never sells.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Start contacting Marisa Kolbeck?

Sequence: Active
Sends as: Lucas Arbogast — your own account
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/lucas

CancelStart contacting

Marisa Kolbeck is in the sequence

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

FAQ

Questions C&I solar teams ask.

Do you find residential customers?

No. Pancake finds decision makers at businesses, from what they post and from job posts. It doesn’t sell lead lists.

Can it find buildings by roof size or permits?

No. Pancake has no property, permit or map data. It finds the people, and you qualify the site on the first call.

Can I target my service area?

Yes. Name your states in the Brain and each lead is checked against them. A company’s plants can sit far from its head office, so confirm the site before you quote.

Many businesses lease. Can it find the building owner?

No. Pancake can’t see who owns a building. Add heads of real estate as a buyer role in your Brain, and Pancake checks every lead against it.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Cut a plant’s power bill.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start free Book a demo

Simple, transparent pricing

From $99/month

60,000 credits a month to keep warm leads coming.
Every lead comes with its reason.
Outreach from your own account.
You approve every lead first.
Slow month? Unused credits roll over.
Your whole team, with no seats to pay.

Start free

15,000 free credits, valid for 7 days

See how credits work

Pancake for commercial solar companies: Find facility heads posting about energy costs.

Find who signs for the roof.

Every power bill has an owner.

Posts about the power bill

Companies hiring energy managers

CFOs who follow energy voices

Your rivals’ audience

You choose who hears from you.

Under your name

No pitch up front

Weekdays, business hours

Questions C&I solar teams ask.

Pancake for teams like yours.

Cut a plant’s power bill.

Simple, transparent pricing