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Pancake for PR firms: Find founders asking how to get press coverage.

Comms job openings and fans of media relations pros bring you whoever hires PR. Your pitch lands before the referrals do.

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Example prompts

See all example Plays

Get in before the agency search.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Founders say when they want press.

A Play finds leads eight ways. These four signals matter most to PR firms.

Keyword

Founders who ask for press

Pancake finds founders posting about coverage, earned media or their story, with the post attached.

Watching

  • “press coverage”
  • “earned media”
  • +3 more
Hiring

Companies hiring comms

Pancake reads job posts for comms and PR roles, then finds the founder or marketing lead there.

Watching

  • Communications manager
  • PR manager
  • +2 more
Influencer

Fans of media relations pros

Heads of comms who engage with the media relations voices you name become leads.

Watching

  • Noor Khalidi
  • Grant Esterhaus
Stack

Media tools in job posts

Job posts naming Cision or Muck Rack point to a company that works the press.

Watching

  • Cision
  • Muck Rack
  • Meltwater

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions PR firms ask.

Can you tell me which startups raised money?

Yes, a Play can find recently funded companies. Pancake also reads public posts, engagement and job posts, so you see who talks about press.

Will it pitch journalists for me?

No. Pancake finds your clients: the founders and heads of comms who hire PR. Media outreach stays with your team.

Can it find founders before a launch?

Only when they post about it. Add phrases like “launching soon” as keywords, and Pancake finds the founders who use them. Quiet launches stay invisible.

Does it work for consumer and lifestyle PR?

Less well. Pancake finds people who post about their work, and B2B tech founders and heads of comms do that most. Consumer and lifestyle brands post less.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Be the firm they call.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
Start free

15,000 free credits, valid for 7 days

See how credits work