Pancake for executive search firms: Find CEOs building out their leadership team.

VP and C-level job posts, succession talk and fans of rival search firms. Pancake names who signs the retainer.

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Example prompts

See all example Plays

HiringI place revenue leaders. Find US companies of 200 to 1,000 people hiring a CRO or VP Sales. Play it in the demo.
KeywordI run senior searches. Find US founders posting about building their leadership team. Play it in the demo.
InfluencerI run CEO and board searches. Find US chairs and directors engaging with governance experts. Play it in the demo.

Start with the seat you fill.

Ready when you are

Tell Pancake who you want to find, and it builds your first Play with you.

I place revenue leaders. Find US companies of 200 to 1,000 people hiring a CRO or VP Sales.

I’ll watch employer job posts for CRO and VP Sales roles and find who owns each hire.

New playDraftCreated

Companies hiring a CRO or VP Sales

WhoCEO, VP People +2 more
How we find themHiringChief Revenue Officer · VP Sales · SVP Sales

Create play and run searchYour play is ready. Its first search is running.

I run senior searches. Find US founders posting about building their leadership team.

I’ll watch for founders posting about their leadership team or succession.

New playDraftCreated

Founders building a leadership team

WhoFounder, CEO +2 more
How we find themKeyword“building the exec team” · “succession planning”

Create play and run searchYour play is ready. Its first search is running.

I run CEO and board searches. Find US chairs and directors engaging with governance experts.

I’ll watch who reacts to the governance voices you name and keep chairs and directors.

New playDraftCreated

Board members following governance experts

WhoBoard Chair, Board Director +1 more
How we find themInfluencerHarriet Kimura · Desmond Pryor

Create play and run searchYour play is ready. Its first search is running.

Leads

The people this Play found and qualified.

EBElaine BrancatoCEO @ Harlowmere SystemsHiringCRO role posted

RLRashid LateefVP People @ Dunmarsh FreightHiringVP Sales role open

BHBrooke HendryFounder & CEO @ Wexbridge PayKeywordPosted “hiring a CRO”

GBGraham BirdsongFounder @ Carrowby RoboticsKeywordPosted on his exec team

AOAdaeze OkonkwoCEO @ Fenwhistle DiagnosticsKeywordPosted on succession

SBSilas BergquistFounder @ Pellmoor MedicalHiringCOO role posted

CWConstance WyethBoard Chair @ Lightfoot MutualInfluencerCommented on a post

ENEverett NwosuBoard Director @ Ottermoor BankInfluencerEngaged with a post

LCLorraine CastellanosBoard Member @ Quennell BioKeywordPosted on board reviews

EBElaine BrancatoCEO @ Harlowmere Systems

GBGraham BirdsongFounder @ Carrowby Robotics

CWConstance WyethBoard Chair @ Lightfoot Mutual

Hiring

Harlowmere Systems, a 420-person US software company, posted a Chief Revenue Officer role. Elaine is the CEO, and a CRO reports to her.

Keyword

Carrowby Robotics is a 260-person US manufacturer. Graham, its founder and CEO, posted this week about building his leadership team.

Influencer

Lightfoot Mutual is a 900-person US insurer. Constance chairs its board and commented on a Harriet Kimura post about CEO succession.

ApproveStart contacting

SequenceActive

Pancake runs this Play’s outreach, tuned for you.

EBElaine BrancatoGBGraham BirdsongCWConstance Wyeth

Up next · First message

Hi Elaine, I place revenue leaders, so I ask everyone the same question. What’s the first thing you look for in a sales leader?

Hi Graham, caught your post about building Carrowby’s leadership team. Which seat are you filling first?

Hi Constance, saw your comment on Harriet Kimura’s post about CEO succession. How far ahead does your board plan for it?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Quarshie Search

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Elaine Brancato — CEO, Harlowmere SystemsHiring

Graham Birdsong — Founder, Carrowby RoboticsKeyword

Constance Wyeth — Board Chair, Lightfoot MutualInfluencer

ApproveRejectApproved

Rashid Lateef — VP People, Dunmarsh FreightHiring

Adaeze Okonkwo — CEO, Fenwhistle DiagnosticsKeyword

Everett Nwosu — Board Director, Ottermoor BankInfluencer

ApproveReject

Brooke Hendry — Founder & CEO, Wexbridge PayKeyword

Silas Bergquist — Founder, Pellmoor MedicalHiring

Lorraine Castellanos — Board Member, Quennell BioKeyword

ApproveReject

Message #new-leads

Tell Pancake who to reach. It builds the Play and runs its first search.

Signals

A posted role is half the story.

A Play finds leads eight ways. These four signals matter most to headhunters.

Hiring

Companies posting senior roles

Pancake reads employer job posts for the VP and C-level roles you fill, and skips other search firms.

Watching

Chief Revenue Officer
VP Engineering
CFO
+3 more

Keyword

CEOs who talk succession

A CEO posting about succession or the exec team becomes a lead, with the post attached.

Watching

“succession planning”
“exec team”
+3 more

Influencer

Followers of governance voices

Pancake watches the board and governance experts you name and keeps the chairs and CEOs who engage.

Watching

Harriet Kimura
Desmond Pryor
+2 more

Competitor

Fans of rival search firms

Pancake reads the likes and comments on rival search firms’ posts and keeps the executives.

Watching

Tennant Hale
Mirefield Executive

Pancake can also watch the Own brand and Stack signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

Under your name
Every message goes out as you, in your voice.
No pitch up front
The first touch never sells.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Start contacting Elaine Brancato?

Sequence: Active
Sends as: Miriam Quarshie — your own account
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/miriam

CancelStart contacting

Elaine Brancato is in the sequence

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

FAQ

Questions headhunters ask.

Most C-level roles are never posted. Does this still help?

Partly. Hiring only sees posted roles, so it works best at VP level. Keyword and Influencer find CEOs posting or engaging on leadership topics, posted role or not.

Can it tell me when a CFO or CEO steps down?

No. There’s no job-change signal, so Pancake can’t see departures or appointments. It sees posted roles, and leaders posting about their team.

Will it skip companies that already retained a search firm?

No. Nobody can see who holds a mandate. Reject those leads with a reason, and the Brain learns your pattern.

Can I target PE-backed companies?

Not by ownership: Pancake can’t see who backs a company. Add Operating Partner as a persona in your Brain, and Pancake keeps the ones engaging with your topics.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

The C-suite is hiring.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start free Book a demo

Simple, transparent pricing

From $99/month

60,000 credits a month to keep warm leads coming.
Every lead comes with its reason.
Outreach from your own account.
You approve every lead first.
Slow month? Unused credits roll over.
Your whole team, with no seats to pay.

Start free

15,000 free credits, valid for 7 days

See how credits work

Pancake for executive search firms: Find CEOs building out their leadership team.

Start with the seat you fill.

A posted role is half the story.

Companies posting senior roles

CEOs who talk succession

Followers of governance voices

Fans of rival search firms

You choose who hears from you.

Under your name

No pitch up front

Weekdays, business hours

Questions headhunters ask.

Pancake for teams like yours.

The C-suite is hiring.

Simple, transparent pricing