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Pancake for legal tech startups: Find the managing partner when a paralegal role opens.

Pancake reads job posts that name Clio, paralegal openings and GCs’ posts on contract review. Each lead is the lawyer who decides.

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Example prompts

See all example Plays

Describe the firm. Meet the partner.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Busy firms hire in public.

A Play finds leads eight ways. These four signals matter most to legal tech founders.

Hiring

Firms hiring paralegals

Paralegal and intake job posts point Pancake to the firm, then to the partner who runs it.

Watching

  • Paralegal
  • Intake specialist
  • Legal assistant
  • +2 more
Stack

Practice tools in job posts

When a firm’s job post asks for Clio or iManage, Pancake brings you the firm’s COO or managing partner.

Watching

  • Clio
  • iManage
  • NetDocuments
  • MyCase
Keyword

Lawyers posting about intake

Partners and legal ops leads who post about intake or billable hours become leads.

Watching

  • “client intake”
  • “billable hours”
  • “contract review”
  • +2 more
Influencer

Voices partners follow

Lawyers who react to legal innovation voices become leads when their firm fits your Brain.

Watching

  • Imelda Strauss
  • Rupert Kanagawa
  • +3 more

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions legal tech founders ask.

Can Pancake reach lawyers who rarely post?

Firm leaders who post, engage or hire show up. Solo practitioners who stay quiet online are hard to find.

Can we target one practice area?

Yes. Describe it in your Brain, like immigration firms with 10 to 50 people, and each lead is checked against it.

Do in-house legal teams count, or only law firms?

Both. Point your Brain at general counsels and legal ops leads inside companies, and leads come from there.

Can I target one state?

Yes, with a trade-off. Leads are sourced across the US, then checked against the state named in your Brain. One state means fewer leads per search.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Skip the front desk.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
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15,000 free credits, valid for 7 days

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