Marketers with a launch coming
Pancake catches marketers posting about a launch, a trade show or a customer story.
Watching
- “product launch”
- “trade show”
- “customer story”
- +3 more
Pancake catches trade-show posts, video producer job posts and rival studios’ fans. Pitch the film before the shoot is booked.
Example prompts
See all example PlaysReady when you are
Tell Pancake who you want to find, and it builds your first Play with you.
We make explainer videos. Find product marketers at US robotics firms posting about a launch.
I’ll watch launch and trade show posts from marketers at US robotics firms.
New playDraftCreated
Robotics marketers posting about a launch
Create play and run searchYour play is ready. Its first search is running.
Find US B2B tech companies hiring an in-house video producer. We’re the studio option.
I’ll find B2B tech employers with open video producer and motion designer roles.
New playDraftCreated
Tech companies hiring a video producer
Create play and run searchYour play is ready. Its first search is running.
We film tech brands. Find CMOs at US firms of 50 to 500 people engaging with B2B storytellers.
I’ll find tech CMOs who engage with B2B storytellers’ posts at firms that size.
New playDraftCreated
CMOs following B2B storytellers
Create play and run searchYour play is ready. Its first search is running.
Leads
The people this Play found and qualified.
Servotide is an 80-person US robotics company. Desmond leads product marketing and posted this week about an upcoming launch.
Norcaster is a 220-person US B2B software company with a video producer role open. Georgia runs marketing and owns that hire.
Ironhedge Cloud is a 300-person US infrastructure software company. Soren is CMO and commented on a Tess Orr post about brand films.
SequenceActive
Pancake runs this Play’s outreach, tuned for you.
Up next · First message
Hi Desmond, spotted your post about Servotide’s upcoming launch. How are you planning to show the product in action?
Hi Georgia, we make videos for B2B tech companies, and I watch far too many of everyone else’s. Which one has stuck with you lately?
Hi Soren, your comment on Tess Orr’s post about B2B brand films caught my eye. Do you think they work for infrastructure software?
Writing from their activity…Drafted — sends when the sequence reaches this step.
Written from 1 signal + your Brain voice.
Written in your Brain voice.
Halide Films
Channels
# general# new-leads# salesHey 👋! Here are the fresh leads of the day. Enjoy!
Desmond Harrold — Head of PMM, ServotideKeyword
Georgia Pellham — VP Marketing, NorcasterHiring
Soren Lindahl — CMO, Ironhedge CloudInfluencer
ApproveRejectApproved
Kirsten Vang — CMO, Gripwell RoboticsKeyword
Kojo Oduro — Brand Director, GatewrightHiring
Lakshmi Kesavan — VP Marketing, VantlowInfluencer
ApproveReject
Karim Bensaid — VP Marketing, AxlebrightHiring
Julia Stavridis — Head of Content, Wyncote DataTech stack
Felix Ogunleye — CMO, QuantbrookKeyword
ApproveReject
Message #new-leads
Tell Pancake who to reach. It builds the Play and runs its first search.
Signals
A Play finds leads eight ways. These four signals matter most to video studios.
Pancake catches marketers posting about a launch, a trade show or a customer story.
Watching
A video producer or motion designer job post shows a team that needs more video than it makes.
Watching
Pancake finds tech companies whose job posts name Premiere Pro, After Effects or Wistia.
Watching
Marketers who like or comment on another studio’s reel become leads, with the post attached.
Watching
Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Control
Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.
Every message goes out as you, in your voice.
The first touch never sells.
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.
Start contacting Desmond Harrold?
Desmond Harrold is in the sequence
Nothing goes out before 9:42 AM. Undo any time until then.
FAQ
Not as an attachment. Messages stay under 500 characters, and a positive reply gets your booking link.
Yes. Your Brain says who buys. Pancake skips people at agencies unless agencies are your buyers.
Only when they post about it. Pancake reads public posts and job posts, not exhibitor lists.
Yes. The signals are the same: launches, hiring and the tools named in job posts. Your Brain sets what you sell.
Up to three short messages under your name, after a light warm-up. No emails, no calls.
Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.
Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.
About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.
From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.
Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.
From $99/month
15,000 free credits, valid for 7 days