Pancake for PPC agencies: Find e-commerce brands staffing up paid media.

Google Ads in job posts and public CAC debates lead to the head of growth. Run their ads while the role sits open.

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Example prompts

See all example Plays

HiringWe run paid media. Find US e-commerce brands with 10 to 150 staff hiring a paid media manager. Play it in the demo.
KeywordMy agency fixes rising CAC. Find US heads of growth posting about CAC or Performance Max. Play it in the demo.
StackI manage B2B ad accounts. Find US SaaS teams whose job posts ask for Google Ads skills. Play it in the demo.

Aim Pancake at your next ad account.

Ready when you are

Tell Pancake who you want to find, and it builds your first Play with you.

We run paid media. Find US e-commerce brands with 10 to 150 staff hiring a paid media manager.

I’ll watch job posts for paid media roles at US e-commerce brands that size.

New playDraftCreated

Brands hiring a paid media manager

WhoHead of Growth, VP Marketing +3 more
How we find themHiringPaid media manager · PPC specialist · Paid social specialist

Create play and run searchYour play is ready. Its first search is running.

My agency fixes rising CAC. Find US heads of growth posting about CAC or Performance Max.

I’ll watch posts about CAC and Performance Max from heads of growth at US companies.

New playDraftCreated

Growth heads posting about CAC

WhoVP Marketing, Head of Growth +3 more
How we find themKeyword“rising CAC” · “Performance Max” · “blended ROAS”

Create play and run searchYour play is ready. Its first search is running.

I manage B2B ad accounts. Find US SaaS teams whose job posts ask for Google Ads skills.

I’ll look for Google Ads in US SaaS job posts, then find each team’s head of growth.

New playDraftCreated

SaaS teams hiring for Google Ads

WhoDemand Gen Director, Head of Growth +3 more
How we find themStackGoogle Ads · Microsoft Ads, named in job posts

Create play and run searchYour play is ready. Its first search is running.

Leads

The people this Play found and qualified.

TBTalia BrookshireHead of Growth @ BrackenhueHiringPaid media manager role

EHEmeka HollinsVP Marketing @ ClovermoorHiringPPC specialist role open

LCLuz CarranzaE-commerce Lead @ KibblecrestKeywordPosted about rising CAC

DEDante EcholsVP Marketing @ Fernwick ApparelKeywordPosted about Meta CAC

NVNaomi VrabelHead of Growth @ SpindlecoveKeywordPosted about PMax

DODarius OyenugaPerformance Lead @ OatmossInfluencerEngaged with a post

MTMonique TreadwellDemand Gen Director @ QuorviaStackGoogle Ads in job posts

SRStefan RendellHead of Growth @ StratavineStackGoogle Ads in job posts

AOAdaeze ObioraVP Marketing @ KilnworthHiringDemand gen role open

TBTalia BrookshireHead of Growth @ Brackenhue

DEDante EcholsVP Marketing @ Fernwick Apparel

MTMonique TreadwellDemand Gen Director @ Quorvia

Hiring

Brackenhue is a 60-person US e-commerce brand with a paid media manager role open. Talia heads growth there.

Keyword

Fernwick Apparel is a 90-person US e-commerce brand. Dante runs marketing and wrote this week that CAC on Meta keeps climbing.

Stack

Quorvia is a 150-person US B2B software company whose job posts name Google Ads. Monique leads demand generation there.

ApproveStart contacting

SequenceActive

Pancake runs this Play’s outreach, tuned for you.

TBTalia BrookshireDEDante EcholsMTMonique Treadwell

Up next · First message

Hi Talia, I live inside ad accounts, so I’m always curious what’s working for other brands. Which channel carries the most weight for you right now?

Hi Dante, saw your post about CAC climbing on Meta. Did the creative or the audiences stop working first?

Hi Monique, I manage B2B ad accounts. Where does most of your budget go these days, search or social?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Brennick Media

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Talia Brookshire — Head of Growth, BrackenhueHiring

Dante Echols — VP Marketing, Fernwick ApparelKeyword

Monique Treadwell — Demand Gen Director, QuorviaTech stack

ApproveRejectApproved

Emeka Hollins — VP Marketing, ClovermoorHiring

Naomi Vrabel — Head of Growth, SpindlecoveKeyword

Stefan Rendell — Head of Growth, StratavineTech stack

ApproveReject

Luz Carranza — E-commerce Lead, KibblecrestKeyword

Darius Oyenuga — Performance Lead, OatmossInfluencer

Adaeze Obiora — VP Marketing, KilnworthHiring

ApproveReject

Message #new-leads

Tell Pancake who to reach. It builds the Play and runs its first search.

Signals

Growth marketers post when CAC climbs.

A Play finds leads eight ways. These four signals matter most to PPC agencies.

Keyword

Posts about CAC and ROAS

Pancake finds growth marketers posting about ad costs and returns, and shows you the post.

Watching

“ROAS”
“rising CAC”
“PMax”
+2 more

Hiring

Teams hiring paid media

When a company posts a paid search or social role, Pancake finds its head of growth.

Watching

PPC specialist
Paid media manager
+2 more

Stack

Ad platforms in job posts

A job post that names Google Ads or Microsoft Ads puts that company on your list.

Watching

Google Ads
Microsoft Ads
Meta Ads Manager
+1 more

Influencer

Fans of paid media experts

Pancake watches the paid acquisition experts you name and keeps the heads of growth who engage.

Watching

Marisol Vance
Deshawn Pike

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

Under your name
Every message goes out as you, in your voice.
No pitch up front
The first touch never sells.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Start contacting Talia Brookshire?

Sequence: Active
Sends as: Aria Brennick — your own account
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/aria

CancelStart contacting

Talia Brookshire is in the sequence

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

FAQ

Questions PPC agencies ask.

Can you see how much they spend on ads?

No. Pancake reads job posts and public posts, not ad accounts, pixels or spend. You size the budget on the first call.

Can it find brands that fired their agency?

No. Pancake has no news signal and can’t see which agency a brand uses. It finds growth marketers who post about CAC or hire for paid media.

Can I target brands by ad platform?

Yes, through job posts. The Stack signal finds companies whose job posts name Google Ads, Meta Ads Manager or Microsoft Ads. Brands that aren’t hiring won’t show up this way.

Will a company hiring in-house want an agency?

Some won’t. The job post still shows paid media is a priority now. Pitch coverage while they hire, or support for the new hire.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Take over their ads.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start free Book a demo

Simple, transparent pricing

From $99/month

60,000 credits a month to keep warm leads coming.
Every lead comes with its reason.
Outreach from your own account.
You approve every lead first.
Slow month? Unused credits roll over.
Your whole team, with no seats to pay.

Start free

15,000 free credits, valid for 7 days

See how credits work

Pancake for PPC agencies: Find e-commerce brands staffing up paid media.

Aim Pancake at your next ad account.

Growth marketers post when CAC climbs.

Posts about CAC and ROAS

Teams hiring paid media

Ad platforms in job posts

Fans of paid media experts

You choose who hears from you.

Under your name

No pitch up front

Weekdays, business hours

Questions PPC agencies ask.

Pancake for teams like yours.

Take over their ads.

Simple, transparent pricing