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Get past the plant gate.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Job posts show what plants run.

A Play finds leads eight ways. These four signals matter most to industrial founders.

Stack

Plant systems in job posts

Pancake finds plants whose job posts name the historians, CMMS and SCADA tools you plug into.

Watching

  • OSIsoft PI
  • Ignition
  • SAP PM
  • Maximo
  • +3 more
Hiring

Plants hiring reliability roles

A reliability or controls opening flags a plant with a gap, and Pancake finds the person who runs it.

Watching

  • Reliability engineer
  • Controls engineer
  • SCADA engineer
  • +2 more
Keyword

Plant leaders who post

Few plant leaders post, so Pancake catches the ones writing about downtime or OT security, post attached.

Watching

  • “unplanned downtime”
  • “OT security”
  • “predictive maintenance”
Competitor

The incumbent’s audience

Pancake finds plant leaders who react to posts from the vendor you replace.

Watching

  • Brakewell Analytics
  • Fenwarden Security

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions industrial founders ask.

Plant managers barely post. Where do leads come from?

Mostly from job posts. A plant hiring a reliability engineer or asking for Maximo shows up even if nobody there posts. Each lead still needs a public profile, since outreach runs from your account to theirs.

Can it read a prospect’s sensor or SCADA data?

No. Pancake never sees inside a plant. It reads job posts and what plant leaders post and engage with.

Our sales cycles run nine months. What’s the point?

Pancake fills the top of that cycle with new plant contacts. The pilot and the contract stay with your team.

Can it find plants that run the system we replace?

Yes, when their job posts name it. Add the tool to Stack as Replaces, and Pancake finds companies whose job posts ask for it.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Find your next pilot plant.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.

15,000 free credits, valid for 7 days

See how credits work