Pancake for fintech startups: Find controllers whose AP teams need another clerk.

Finance job posts that name SAP Concur, controllers posting about month-end close. Pancake brings you the CFO who signs.

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Example prompts

See all example Plays

HiringWe automate AP. Find US companies with 200 to 1,000 people hiring accounts payable staff. Play it in the demo.
StackWe replace SAP Concur. Find US companies of 100 to 500 people that ask for it in job posts. Play it in the demo.
KeywordFind US controllers and CFOs posting about month-end close. Our software shortens it. Play it in the demo.

Your buyer runs the month-end close.

Ready when you are

Tell Pancake who you want to find, and it builds your first Play with you.

We automate AP. Find US companies with 200 to 1,000 people hiring accounts payable staff.

I’ll watch AP job posts at US companies that size, then find the finance leader.

New playDraftCreated

Companies hiring accounts payable staff

WhoController, VP Finance +2 more
How we find themHiringAccounts payable specialist · AP clerk · Billing specialist

Create play and run searchYour play is ready. Its first search is running.

We replace SAP Concur. Find US companies of 100 to 500 people that ask for it in job posts.

I’ll flag job posts that ask for Concur or Expensify, then find who runs finance.

New playDraftCreated

Companies running SAP Concur

WhoVP Finance, Controller +3 more
How we find themStackSAP Concur · Expensify, named in job posts

Create play and run searchYour play is ready. Its first search is running.

Find US controllers and CFOs posting about month-end close. Our software shortens it.

I’ll watch posts about month-end close and keep finance leaders at US companies.

New playDraftCreated

Controllers posting about month-end close

WhoController, CFO +3 more
How we find themKeyword“month-end close” · “close checklist” · “reconciliations”

Create play and run searchYour play is ready. Its first search is running.

Leads

The people this Play found and qualified.

GNGabriel NnadiController @ Marlowe FoodsHiringAP specialist role open

MEMariko EndoVP Finance @ BellhavenHiring2 AP clerk roles open

LPLamar PettifordCFO @ GrainhouseKeywordPosted on AP backlog

LBLeticia BarrowVP Finance @ PattendaleStackSAP Concur in job posts

JBJoon ByunController @ Wrightson LabsStackExpensify in job posts

EBEsther BamgboseHead of Finance @ CavellHiringT&E analyst role open

KDKeisha DanforthController @ WendlingKeywordPosted on month-end

EBEmil BartoszCFO @ SelbourneKeywordReconciliation post

TYTamara YusupovaVP Finance @ LanyonInfluencerEngaged with a post

GNGabriel NnadiController @ Marlowe Foods

LBLeticia BarrowVP Finance @ Pattendale

KDKeisha DanforthController @ Wendling

Hiring

Marlowe Foods is a 480-person US food distributor with an AP specialist role open. Gabriel is the controller and oversees payables.

Stack

Pattendale is a 260-person US engineering firm. Its staff accountant job post names SAP Concur, and Leticia is the VP Finance.

Keyword

Wendling is a 310-person US logistics software company. Keisha is the controller and posted this week about a slow month-end close.

ApproveStart contacting

SequenceActive

Pancake runs this Play’s outreach, tuned for you.

GNGabriel NnadiLBLeticia BarrowKDKeisha Danforth

Up next · First message

Hi Gabriel, good to meet you here. I work on AP automation. What slows invoice approvals down most on your side?

Hi Leticia, we make expense software. How long does your team take to close out expenses each month?

Hi Keisha, I saw your post about the slow month-end close at Wendling. How many days does the close take right now?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Settleworth

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Gabriel Nnadi — Controller, Marlowe FoodsHiring

Leticia Barrow — VP Finance, PattendaleTech stack

Keisha Danforth — Controller, WendlingKeyword

ApproveRejectApproved

Mariko Endo — VP Finance, BellhavenHiring

Joon Byun — Controller, Wrightson LabsTech stack

Emil Bartosz — CFO, SelbourneKeyword

ApproveReject

Lamar Pettiford — CFO, GrainhouseKeyword

Esther Bamgbose — Head of Finance, CavellHiring

Tamara Yusupova — VP Finance, LanyonInfluencer

ApproveReject

Message #new-leads

Tell Pancake who to reach. It builds the Play and runs its first search.

Signals

Finance teams show their hand.

A Play finds leads eight ways. These four signals matter most to fintech founders.

Hiring

Companies adding AP staff

Pancake reads AP and billing job posts, then finds the controller or CFO at that company.

Watching

AP specialist
Billing specialist
Payroll specialist
+2 more

Stack

The incumbent, in job posts

Pancake flags companies that ask for SAP Concur, Expensify or Bill.com in their finance job posts.

Watching

SAP Concur
Expensify
Bill.com
Coupa

Keyword

Controllers posting about close

A controller’s post about a slow close becomes a lead, and the first message starts from it.

Watching

“AP backlog”
“cash flow”
“month-end close”
+2 more

Competitor

Commenters on rival fintechs

Pancake watches rival fintechs’ company pages and keeps the finance leaders who engage.

Watching

Paywharf
Duebright
Spendlane

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

Under your name
Every message goes out as you, in your voice.
No pitch up front
The first touch never sells.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Start contacting Gabriel Nnadi?

Sequence: Active
Sends as: Adrian Mowbray — your own account
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/adrian

CancelStart contacting

Gabriel Nnadi is in the sequence

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

FAQ

Questions fintech founders ask.

Will it find the AP clerk instead of the CFO?

No. The job post points to the company. Pancake then looks there for your buyer roles, like the controller or CFO.

Can we target companies that bank with a rival?

No. Banking relationships aren’t public. Stack sees only tools named in job posts, like SAP Concur or NetSuite.

How do we keep compliance in the loop?

Compliance signs off once, on your Brain voice and offer. Pancake writes every message from those. Pause the Play any time they need a closer look.

Can it find buyers at banks and insurers?

Yes, if their people post and comment, or their job posts match your signals. Name the institution type in your Brain, like US credit unions, and each lead is checked against it.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Make the CFO’s shortlist.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

Start free Book a demo

Simple, transparent pricing

From $99/month

60,000 credits a month to keep warm leads coming.
Every lead comes with its reason.
Outreach from your own account.
You approve every lead first.
Slow month? Unused credits roll over.
Your whole team, with no seats to pay.

Start free

15,000 free credits, valid for 7 days

See how credits work

Pancake for fintech startups: Find controllers whose AP teams need another clerk.

Your buyer runs the month-end close.

Finance teams show their hand.

Companies adding AP staff

The incumbent, in job posts

Controllers posting about close

Commenters on rival fintechs

You choose who hears from you.

Under your name

No pitch up front

Weekdays, business hours

Questions fintech founders ask.

Pancake for teams like yours.

Make the CFO’s shortlist.

Simple, transparent pricing