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Pancake for HR consultants: Find founders setting up performance reviews and PTO.

HR manager openings and Gusto or Rippling in job posts show Pancake who needs help. You cover the gap until they hire.

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Example prompts

See all example Plays

Name the HR work you take on.

Tell Pancake who to reach. It builds the Play and runs its first search.

  • Kong
  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Vector Legal — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Founders post their HR gaps.

A Play finds leads eight ways. These four signals matter most to HR consultants.

Hiring

Companies posting HR roles

Pancake spots HR and office job posts at companies your size and brings you the founder or COO.

Watching

  • HR manager
  • HR generalist
  • Office manager
  • +1 more
Keyword

Founders posting about HR

Pancake finds founders posting about reviews, handbooks or time-off rules, and keeps the post with the lead.

Watching

  • “performance reviews”
  • “PTO policy”
  • +3 more
Stack

Payroll tools in job posts

Companies whose job posts name the payroll tools you work in show up, each with its founder or COO.

Watching

  • Gusto
  • Rippling
  • Justworks
  • BambooHR
Influencer

Founders on HR experts’ posts

Pancake keeps the founders who react to the HR and employment-law writers you name.

Watching

  • Beatrice Lusk
  • Terrell Munroe

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to a sequence. Nothing goes out for 10 minutes, so you can undo.

  • Under your name

    Every message goes out as you, in your voice.

  • No pitch up front

    The first touch never sells.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

FAQ

Questions HR consultants ask.

Can it spot companies crossing 50 employees?

No. Pancake doesn’t track headcount changes. Your Brain sets a size band, like 20 to 150 people, and each lead is checked against it.

Won’t the HR team see me as a threat?

Set founders, COOs and heads of operations as your buyers. Pancake keeps leads in those roles, so your message reaches whoever owns HR today.

Why pitch a company that’s hiring an HR manager?

The work doesn’t wait for the hire. Some founders want cover while they search. Others want the basics in place before that person arrives.

I advise on PEOs. Can it find companies using one?

Only through job posts. If a company’s job posts name Justworks or TriNet, the Stack signal finds it. Pancake can’t see contracts or benefits plans.

What does Pancake send?

Up to three short messages under your name, after a light warm-up. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to a sequence, and you get 10 minutes to undo.

Can I read the messages before they send?

Yes. Each lead gets personal messages in your voice. Read and edit any of them before it goes out, or let them send as written. A reply stops the sequence.

How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, more on a higher level. Each one is matched to your ICP by your Brain. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

What does it cost?

From $99 a month per workspace, with 60,000 credits and unlimited seats. The 7-day free trial comes with 15,000 credits and needs a card.

Industries

Their HR seat is open.

Tell Pancake who to reach. It builds the Play.
From $99 a month per workspace. Your whole team included.

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Simple, transparent pricing

From $99/month

  • 60,000 credits a month to keep warm leads coming.
  • Every lead comes with its reason.
  • Outreach from your own account.
  • You approve every lead first.
  • Slow month? Unused credits roll over.
  • Your whole team, with no seats to pay.
Start free

15,000 free credits, valid for 7 days

See how credits work