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Find customers from your Claude chat

Connect Pancake to Claude once. Then ask for warm leads, build Plays and edit your outreach in plain English, on the same Brain and the same leads as the app.

Setup takes five minutes and needs no API key.

Start free

What Pancake does

Pancake finds the people who fit

Pancake reads your website and builds your GTM Brain: who buys from you, what to say to them, where to find them.

Plays use that Brain. You tell Pancake who you want to reach, it builds the search with you, and you run it. The Play keeps searching on its own, and each new lead comes with one line on why it fits.

You approve every lead before anyone hears from you. Pancake writes a personal message from that reason, in your voice, and sends it from your own account. A reply stops the sequence.

Eight ways a Play finds leads

  1. People who engage with posts by a competitor, an expert or your brand
  2. Everyone who reacted to one specific post
  3. People who engage with topics you choose
  4. Companies using a given technology
  5. Companies hiring for a given role
  6. Companies that just raised money
  7. Companies that look like your best customers
  8. A direct match on role, industry, company size and location

Why Claude

Brief Claude like a colleague

Type what you want in plain English. Claude reads your Pancake workspace before it answers and asks before it changes anything.

Before a search spends credits, Claude shows you the cost and waits for your yes.

Setup

Set it up

Let your AI do the setup

Copy this page as Markdown and paste it into Claude Code, Codex or Claude. Your AI connects Pancake, checks your Brain with you and builds your first Play.

View the .md
# Set up Pancake for me

You are the AI assistant of a person who wants to use Pancake from this chat. Pancake finds warm
leads (people with a buying signal right now), writes a personal message for each one, and sends it
from the user's own account after the user approves. Help the user connect Pancake, then run their
first prompts with them. Follow the section that matches the client you are running in.

## Connection details

Or do it by hand

  1. 01. Create your Pancake account

    1. Go to pancake.ai and click Start free. You get a 7-day free trial.
    2. Add your website.
    3. Pancake researches it and builds your Brain in a few minutes.

    Read the Brain once and fix what is wrong. Every Play starts from it.

  2. 02. Connect your AI

    claude.ai, desktop app

    1. In Claude, open Settings → Connectors and click Add custom connector.
    2. Name it Pancake and paste this URL:
      https://app.pancake.ai/api/mcp
    3. Click Add. A Pancake window opens: pick your workspace and approve.
    4. Open a new chat and check the connection:
      What's in my Pancake Brain? Answer in five lines.

    If Claude answers with your company, you're connected. Add the connector on the web or desktop app first; you can then use it from Claude on your phone.

  3. 03. Install the skills (Claude Code, Codex, other agents)

    Skills teach your agent how to work with Pancake. Paste this line:

    Install the Pancake skills by reading https://raw.githubusercontent.com/get-pancake/agent-plugins/main/skills.md and following its instructions.

    You get four skills:

    SkillWhat it does
    pancakeHow to work well with the tools
    pancake-daily-leadsFind N leads today under a credit ceiling
    pancake-review-leadsJudge the leads since your last check
    pancake-refresh-icpResolve Brain proposals, then show the diff

    The Claude Code and Codex plugins already include them.

  4. 04. Ask

    Copy a prompt, replace what's in brackets, send. Start with the first one.

    Check your Brain

    Read my Pancake Brain. Who do you think my best customers are, and what would you change?

    Build your first Play

    I sell [what you sell] to [who you sell to]. Build me a Pancake Play that finds [the people you want] who [what they are doing right now]. Show me the plan and what it will cost before you run it.

    Example from a video studio:

    We make SaaS launch videos. Find US product marketers posting about an upcoming release.
    Track [profile URL of a competitor or an expert]. I want the people who engage with their posts.

    More ideas: example Plays

    When new leads come in

    Show me the new leads, best fit first, with the reason for each one.
    Find me [10] new leads today. Stay under [3,000] credits and tell me what you spent.

    Your outreach

    Show me the message Pancake wrote for [name]. Make it shorter and open on their post.
    Add [name] to my sequence.

    Adding a lead to a sequence starts the outreach from your own account. Claude asks you to confirm first.

    Teach Pancake

    Pass on [name]: [why they are not a fit].
    Pancake has suggestions for my Brain. Show me what would change, then apply the ones I accept.

    When you pass on a lead and say why, Pancake proposes Brain changes. You accept them or ignore them.

Control

You stay in charge

  • Every lead.

    Nobody hears from you until you approve them.

  • Every draft.

    Read and edit any message before it goes out. It leaves from your own account, under your name.

  • Every credit.

    Claude shows the cost of a search before it starts.

  • Every connection.

    Remove an AI anytime in Pancake, under Settings → Claude / Codex.

FAQ

Questions

Do I need an API key?

No. You sign in to Pancake in your browser and pick a workspace.

Is it the same data as the app?

Yes. Same Brain, same Plays, same leads. A lead you approve in Claude shows as approved in the app, and the other way around.

Can Claude send messages without me?

No. Claude asks before it changes anything, and outreach starts only when you add a lead to a sequence.

What does it cost?

Pancake starts with a 7-day free trial and 15,000 credits, then costs from $99 a month per workspace. Lead searches use credits, and Claude tells you the cost of each search before it runs.

Where else do my leads show up?

In the app, in Slack if you connect it, and in a morning email that sums up what is waiting.

Your first search runs right away

Start your 7-day free trial, connect Claude, create one Play. New leads keep coming.

Start free