Example Plays
It builds the Play. Start from an example, or write your own.
Keyword, 38 examples
Name the topics your buyers post about. Pancake finds the people writing about them.
Competitor, 5 examples
Name your competitors. Pancake finds the people engaging with their posts.
Influencer, 9 examples
Name the voices your market listens to. Pancake finds the people engaging with their posts.
Own brand, 4 examples
Add your own profile or company page. Pancake turns the people engaging with your posts into leads.
Hiring, 37 examples
Name a role. Pancake finds companies with open job posts for it, then the people you sell to there.
Stack, 27 examples
Name a tool. Pancake finds companies whose job posts ask for it, then the people you sell to there.
Also in Plays
Ask for any of them in your own words. Pancake builds the Play.
Pancake finds companies with a recent funding round, then the people you sell to there.
Example
We set up finance teams. Find the CEOs of US software startups that recently raised a round.
Name your best customer. Pancake finds companies that look like it, then the people you sell to.
Example
Our best customer is Tarnwick Freight. Find US companies like it and their heads of operations.
Pick a role, an industry, a company size and a location. Pancake finds the people who match.
Example
Find heads of operations at US logistics companies with 50 to 500 people.
Ask about anything a company says online. Pancake checks the web and links the source for each one.
Example
Find US hotel groups that publish a sustainability report. Link each report.
Paste a post’s link. Pancake turns the people who reacted into leads that fit your ICP.
Example
This post on SOC 2 audits took off. Find the US CTOs who reacted to it.
Whatever the source, Pancake checks every lead against your ICP and tells you why it fits.
FAQ
A saved search for one audience. Tell Pancake who to reach in one sentence. It plans who to find, how to find them and how many, then searches again every night.
No. Say who you want to reach, in your own words. Pancake asks what it needs, then builds the Play: who to find, how to find them and how many.
Each search keeps up to 50 new leads. Every Play searches again each night.
Yes. You approve every lead. Pancake contacts only the leads you approve, and every lead comes with why it fits.
Pancake writes a personal message from why the lead fits, then sends it under your name after a light warm-up. Read or edit any draft first. A reply stops the sequence.
Yes. Connect Pancake to Claude, Claude Code or Codex with a browser sign-in, no API key. Ask for a Play in the chat, and Pancake builds it.
It doesn’t send outreach by email, sync to your CRM, identify website visitors, find phone numbers or make calls.
$99 a month per workspace.
Your first search runs right away.
$99/month
Warm leads every morning.Every lead comes with its reason.Outreach from your own account.You approve every lead first.As many Plays and leads as you want.Unlimited seats.3-day free trial