Connect Pancake to Claude once. Then ask for warm leads, build Plays and edit your outreach in plain English, on the same Brain and the same leads as the app.
Setup takes five minutes and needs no API key.
20% off
for a whole year
Your code for Pancake. Enter it when you add your card.
PANCAKE20Your 3-day free trial comes first. The discount runs for 12 months after it.
What Pancake does
Pancake reads your website and builds your GTM Brain: who buys from you, what to say to them, where to find them.
Plays use that Brain. You tell Pancake who you want to reach, it builds the search with you, and you run it. Every night Pancake searches again, so new leads wait for you each morning. Each one comes with one line on why it fits.
You approve every lead before anyone hears from you. Pancake writes a personal message from that reason, in your voice, and sends it from your own account. A reply stops the sequence.
Why Claude
Type what you want in plain English. Claude reads your Pancake workspace before it answers and asks before it changes anything.
Before a search spends credits, Claude shows you the cost and waits for your yes.
Setup
Copy this page as Markdown and paste it into Claude Code, Codex or Claude. Your AI connects Pancake, checks your Brain with you and builds your first Play.
# Set up Pancake for me
You are the AI assistant of a person who wants to use Pancake from this chat. Pancake finds warm
leads (people with a buying signal right now), writes a personal message for each one, and sends it
from the user's own account after the user approves. Help the user connect Pancake, then run their
first prompts with them. Follow the section that matches the client you are running in.
## Connection details
Or do it by hand
Read the Brain once and fix what is wrong. Every Play starts from it.
claude.ai, desktop app
Pancake and paste this URL:https://app.pancake.ai/api/mcpWhat's in my Pancake Brain? Answer in five lines.If Claude answers with your company, you're connected. Add the connector on the web or desktop app first; you can then use it from Claude on your phone.
Paste this line into Claude Code:
Set up Pancake by reading https://pancake.ai/install.md and following its instructionsClaude Code adds the server and asks you to sign in. To do it by hand:
claude mcp add --transport http --scope user pancake https://app.pancake.ai/api/mcpThen type /mcp, select Pancake and sign in.
Paste this line into Codex:
Set up Pancake by reading https://pancake.ai/install.md and following its instructionsTo do it by hand:
codex mcp add pancake --url https://app.pancake.ai/api/mcp
codex mcp login pancakeCursor, VS Code, Gemini CLI, Factory Droid and other MCP clients: paste the same line into your agent. It reads the instructions and configures itself.
Set up Pancake by reading https://pancake.ai/install.md and following its instructionsSign-in happens in your browser. Pancake never asks you for an API key, a token or a password.
Skills teach your agent how to work with Pancake. Paste this line:
Install the Pancake skills by reading https://raw.githubusercontent.com/get-pancake/agent-plugins/main/skills.md and following its instructions.You get four skills:
| Skill | What it does |
|---|---|
pancake | How to work well with the tools |
pancake-daily-leads | Find N leads today under a credit ceiling |
pancake-review-leads | Judge the leads since your last check |
pancake-refresh-icp | Resolve Brain proposals, then show the diff |
The Claude Code and Codex plugins already include them.
Copy a prompt, replace what's in brackets, send. Start with the first one.
Check your Brain
Read my Pancake Brain. Who do you think my best customers are, and what would you change?Build your first Play
I sell [what you sell] to [who you sell to]. Build me a Pancake Play that finds [the people you want] who [what they are doing right now]. Show me the plan and what it will cost before you run it.Example from a video studio:
We make SaaS launch videos. Find US product marketers posting about an upcoming release.Track [profile URL of a competitor or an expert]. I want the people who engage with their posts.Every morning
Show me the leads that came in since yesterday, best fit first, with the reason for each one.Find me [10] new leads today. Stay under [500] credits and tell me what you spent.Your outreach
Show me the message Pancake wrote for [name]. Make it shorter and open on their post.Add [name] to my campaign.Adding a lead to a campaign starts the outreach from your own account. Claude asks you to confirm first.
Teach Pancake
Pass on [name]: [why they are not a fit].Pancake has suggestions for my Brain. Show me what would change, then apply the ones I accept.When you pass on a lead and say why, Pancake proposes Brain changes. You accept them or ignore them.
Control
Nobody hears from you until you approve them.
Read and edit any message before it goes out. It leaves from your own account, under your name.
Claude shows the cost of a search before it starts.
Remove an AI anytime in Pancake, under Settings → Claude / Codex.
FAQ
No. You sign in to Pancake in your browser and pick a workspace.
Yes. Same Brain, same Plays, same leads. A lead you approve in Claude shows as approved in the app, and the other way around.
No. Claude asks before it changes anything, and outreach starts only when you add a lead to a campaign.
Pancake starts with a 3-day free trial, then costs $99 a month (20% less for a year with code PANCAKE20). Lead searches use credits, and Claude tells you the cost of each search before it runs.
In the app, in Slack if you connect it, and in a morning email that sums up what is waiting.
Start your 3-day free trial, connect Claude, run one Play tonight.
Code PANCAKE20 · 20% off for a year