# Pancake pricing: from $99 a month

> Start at $99. Scale when it works. Run it yourself, let us build it, or connect your whole GTM stack. Self-serve trial: 15,000 free credits, valid for 7 days. Credit card required to start the trial.

This file carries the facts of https://pancake.ai/pricing for AI agents. The page is the source of truth.

- Start free: https://app.pancake.ai
- Talk to sales: https://pancake.ai/demo

## Self-serve, White Glove and Enterprise

Pancake self-serve: you build your outbound machine with Pancake. Set up your Brain, create your Plays and run them yourself. Choose your monthly credits, starting at $99 a month per workspace.

Pancake White Glove: $3,000 per month. Our team builds your outbound machine and runs it with you: a dedicated GTM engineer, custom GTM Brain setup, unlimited Plays, outreach sequences built for your buyers, unlimited Pancake credits and a weekly GTM office hour. Three-month initial commitment, then month to month. This is a paid service for companies of any size. Details: https://pancake.ai/white-glove. Talk to sales: https://pancake.ai/demo

Pancake Enterprise: custom pricing. We build your outbound machine and custom GTM brain: a dedicated GTM engineer, custom GTM Brain setup, unlimited Plays and custom Plays for your sales motion. Access all data providers through a single endpoint, add custom GTM Brain connectors and keep your GTM Brain in sync with GitHub. Talk to sales: https://pancake.ai/demo

Compare all three options: https://pancake.ai/pricing#white-glove

## The self-serve plan

One plan, per workspace, billed monthly. Every level is the same product. Only the monthly credits change. Start on any level and change anytime.

| Qualified leads a month (estimate) | Monthly credits | Price per month | Saving per credit |
| --- | --- | --- | --- |
| About 120 to 600 | 60,000 | $99 | |
| About 240 to 1,200 | 120,000 | $189 | 4.5% |
| About 480 to 2,400 | 240,000 | $359 | 9.3% |
| About 960 to 4,800 | 480,000 | $679 | 14.3% |
| About 1,920 to 9,600 | 960,000 | $1,299 | 18% |

The leads figures are estimates. A lead as described below takes about 100 to 500 credits of research. A narrow audience costs more, and Pancake shows the real estimate before a search runs. A work email is 50 credits more, only when Pancake finds one. Building Plays, messages and replies use no credits. Unused credits roll over.

Need more credits or a custom setup? Talk to sales: https://pancake.ai/demo

What you get, at every level:

- Your GTM Brain, built from your website.
- 30+ data providers included.
- Leads matched to your ICP.
- A personal message for each lead.
- You approve every lead first.
- Your whole team. No seats to pay.

Free trial: 7 days and 15,000 credits (about 30 to 150 leads), the same at every level. Signup starts without a card. A credit card is required to start the trial.

## What goes into one lead

Leads matched to your business, not to a filter. Your GTM Brain, 30+ data providers and outreach in your voice work on every lead. All in the plan.

- Your GTM Brain: Pancake reads your website and learns your ICP, your personas, your competitors and your voice. Every search and message starts from that context, and it learns from each lead you approve or pass.
- 30+ data providers, included: Dealroom, TheirStack, Coresignal and more, in one plan. No contract to sign, no API key, no data bill on the side.
- Live buying signals: funding rounds, open roles, tech stacks, posts and who reacts to them. A Play keeps searching on your schedule, so new leads keep coming.
- Outreach from your account: a personal message for each lead, in your voice, sent from your own account once you approve the lead. A reply stops the sequence.

## What customers say

- Kinro (Pierre-Alexandre Kamienny, CEO): 15 meetings booked in a week.
- Praxis (Diana Khramina, CEO): 10+ meetings booked a week.
- Vector Legal (Aurelie, Head of GTM): "Pancake built our pipeline in 7 days."
- AgentMail (Adi Singh, Co-founder): "One Pancake Play replaced all our inbound tools."

## Self-serve billing questions

### How many leads will I get?

About 120 to 600 qualified leads a month on 60,000 credits, and twice that at each level up. Each one is matched to your business by your GTM Brain, on data from 30+ providers, and gets a personal message. It is an estimate: a narrow audience costs more, and Pancake shows the real one before a search runs.

### How does the free trial work?

Sign up free. Pancake reads your website, builds your Brain and shows the first leads it found. Add a card to start the trial: 7 days and 15,000 credits, about 30 to 150 leads.

### What happens when the trial ends?

Your plan starts on the card you added, on the level you picked. Cancel before the trial ends and you pay nothing.

### Can I start on a higher level, or change later?

Yes. Pick your level at the top of the pricing page and Start free opens Pancake on it. Later, more credits start the same day and you keep the ones you have. Fewer credits start at your next renewal.

### What happens when I run out of credits?

Searches pause. Your leads, messages and replies stay, and you are never billed extra. Move up a level, or start your next month early.

### Do unused credits roll over?

Yes. At each renewal you keep what is left, up to one month of credits.

### Can I cancel anytime?

Yes. There is no long-term commitment. You keep access and your credits to the end of the period you paid for.

### Do I pay per teammate?

No. Invite your whole team to the workspace.

### Can I send from more than one account?

Yes. One sending account is included. Each extra account is $39 a month. A Play sends from one account or rotates across up to ten.

### I sell to two audiences. Do I need two plans?

No. Give each audience its own Play, with its own targeting and messages, on the same plan. A second company or brand is a second workspace, with its own plan.

### Do I need my own data tools or API keys?

No. Your credits pay for the lead data and the ICP check. Claude, Claude Code, ChatGPT and Codex connect with a browser sign-in, no API key.

### Can I use Pancake from Claude or Codex?

Yes, on the same plan. Claude, Claude Code, ChatGPT and Codex use the same Plays, leads and credits as the app.

### Have a code?

Enter it when you add your card. It applies to your monthly payments after the trial.

See Pancake next to the tools you compare it with: https://pancake.ai/compare