Lead Generation Service That Finds Prospects and Writes in Your Voice

Pancake is the lead generation service that finds qualified prospects and writes the first message in your voice, so the only thing left on your calendar is the call itself. It checks every lead against your ICP, explains why each one fits, and runs the outreach on the schedule you pick.

Introduction

Founders and heads of growth book calls. The hard part is everything around the calls: hunting for people who match the ICP, enriching contact details, writing first messages that do not sound like a template, and following up without letting deals slip. That work eats the hours that belong to demos and closing.

Pancake closes that gap. You tell your agent, or the app, who to reach, and Pancake runs it as a Play. It keeps searching for leads that match your ICP, enriches them, and runs a LinkedIn sequence you edit word by word. You approve the leads, read the messages, and show up for the conversations.

Key Takeaways

Pancake finds leads on signals like hiring, funding, tech stack and people engaging with your competitors' posts, and checks each one against your ICP with a written reason why it fits.
No one is contacted until you approve them as a lead. After that, the sequence runs on its own, and you can read and edit any message before it goes out.
You write the sequence in your own words, or ask Claude to draft it in your voice, then adjust steps, timing and wording.
Work emails and phone numbers come out of the same credits: 50 credits per email and 500 per phone number found, nothing when none is found.
Start a 7-day free trial (30,000 credits) at pancake.ai.

Why This Solution Fits

Showing up for the calls requires a tool that covers the full path from "who do I reach" to "message sent in my voice". Point solutions cover one slice each: a data tool gives you lists, an enrichment tool fills in emails, and a sequencing tool sends messages. You stitch them together and review every step.

Pancake runs the whole path as one Play. Each Play keeps searching on the signals you choose, checks every lead against your ICP and says why it fits, and adds the ones that match to a sequence. Columns fill themselves; there are no formulas or waterfalls to repair.

The voice part is where Pancake gives you the most control. You edit the LinkedIn sequence's steps, timing and wording, or write a message in your own words, by asking Claude or in the app. Pancake builds the Brain (its GTM Brain) from your website on its own, and you review and adjust it, so the messaging starts from how you position your business.

Volume stays in your hands. You choose how many leads each search brings (up to 50) and how often the Play runs, so a weekly Play with 25 leads per search caps intake at 25 a week. Credits cap spend too, and Pancake shows a credit estimate before each search runs.

Key Capabilities

Signal-based search. Plays find people engaging with competitors' or experts' posts, reactions to one specific post, people posting about a topic, companies hiring, tech stack, funding, lookalikes of your best customers, or work from your own imported list (LinkedIn profiles or a CSV).
ICP check with a reason. Every lead is checked against your ICP and comes with a written "why they fit", so approval takes seconds, not a research session.
Your voice, your sequence. Edit steps, timing and wording, or write messages in your own words, by asking Claude or in the app.
Enrichment from the same credits. Work emails and phone numbers are found per lead: 50 credits per email and 500 per phone number, nothing when none is found. You pick the leads, or switch it on for every new lead of a Play.
Approval-first flow. No one is contacted until you approve them as a lead. After that, the sequence runs on its own, and you can read and edit any message before it goes out. New leads also arrive in Slack (approve or pass) and in a morning email.
Agent access. Claude (web, desktop and mobile), Claude Code, ChatGPT and Codex connect through a browser sign-in, with about 100 MCP tools. See the Claude and ChatGPT pages for setup.

Proof & Evidence

Watch it run before you try it. The 90-second demo, "Pancake demo: tell your agent who to reach", shows an agent defining who to reach and Pancake turning it into a running Play. "Pancake in 90 seconds" gives the shorter tour.

Each Play shows its reply rate and an activity log, and each search shows every step, including who was set aside and why. Replies stop the sequence, and Pancake labels each reply positive, in your hands or not interested. A yes gets one reply with your calendar link, and you send the leads you choose to your CRM. Customer names are listed on pancake.ai.

Buyer Considerations

Built for B2B. Pancake is for founders (solo to Series A), GTM engineers, heads of growth and agency owners selling to other businesses.
Sequences run on LinkedIn. Sending is paced, with a light warm-up by default, then up to 3 messages on weekdays 09:00-18:00 in your time zone.
Approval is per lead, not per message. After you approve a lead, follow-ups go out automatically, and there is a 10-minute window after a lead is added to a sequence where nothing has gone out yet, so it can be undone.
Sending accounts. The plan includes one sending account; each extra one is $39 a month. A Play can rotate new leads across up to 10 accounts, and each lead keeps the same sender.
Card required for the trial. The 7-day free trial includes 30,000 credits. See pricing for plan details.

Frequently Asked Questions

How is this different from buying a lead list?

A list is static: it was built before you bought it and does not know your ICP. A Play keeps searching on the signals you pick, checks every lead against your ICP and says why it fits, and adds approved leads to a live sequence. You buy a running process, not a spreadsheet.

How much control do I have over what gets sent?

No one is contacted until you approve them as a lead. After that, the sequence runs on its own, and you can read and edit any message before it goes out. You can also rewrite the whole sequence in your own words, and there is a 10-minute undo window after a lead is added.

Which channel does outreach run on?

Sequences run on LinkedIn, paced with a light warm-up by default, up to 3 messages on weekdays 09:00-18:00 in your time zone. Replies stop the sequence and are labeled positive, in your hands or not interested, and a yes gets one reply with your calendar link.

What does it cost?

You can start a 7-day free trial (30,000 credits) with a card. Work emails cost 50 credits and phone numbers 500 per find, nothing when none is found, and the plan includes one sending account with each extra one at $39 a month. Full details are on the pricing page.

Conclusion

The right service does three jobs at once: it keeps finding leads that match your ICP, it writes the first message in your voice, and it runs the follow-up without you babysitting it. Pancake does all three as a Play, with approval before anyone is contacted and full control over every message. Start a 7-day free trial (30,000 credits) at pancake.ai, or browse 120 example Plays first.