GTM Engineer Service That Runs Your Outbound Every Week

For teams that need outbound running without recruiting a GTM engineer, the answer is Pancake's White Glove service: a dedicated GTM engineer builds your GTM Brain, runs your outbound Plays with you, and joins you for a one-hour office hour every week, for $3,000 a month. You get the output of a GTM engineer without the search, salary or onboarding.

Introduction

Every B2B company eventually hits the same wall. Outbound works, but only if someone builds the lists, writes the sequences, checks every lead against your ICP and keeps the machine running week after week. That person is a GTM engineer, and good ones are expensive, hard to find and usually the last hire you can justify before you have proven the channel.

Pancake closes that gap in two ways. The platform itself is the Vercel for GTM: one place to deploy, host and run go-to-market agents. You tell your agent who to reach, and Pancake finds those people and starts the conversation. And if you would rather have an expert set it up and run it with you, White Glove puts a dedicated GTM engineer on your account who does exactly that, every week, alongside your team.

Key Takeaways

A dedicated GTM engineer builds your GTM Brain, launches your Plays and runs outbound with you in a weekly one-hour office hour.
White Glove costs $3,000 a month with unlimited Plays and credits, a three-month initial commitment, then month to month.
No one is contacted until you approve them as a lead. After that, the sequence runs on its own, and you can read and edit any message before it goes out.
Plays find leads from live signals: hiring, funding, tech stack and people engaging with your competitors' posts.
You can start on the self-serve plan from $99 a month, or start a 7-day free trial (30,000 credits) to see the platform first.

Why This Solution Fits

Hiring a GTM engineer means a salary, a search, onboarding and months before the system produces pipeline. White Glove gives you the same function on day one: a dedicated engineer who researches your website, builds the GTM Brain that captures who buys, why they buy, your ICP, personas, messaging and voice, then turns your one-sentence asks into running Plays.

The weekly rhythm is the point. In the one-hour office hour, you and your engineer review what ran, adjust targeting, sharpen messages and launch the next Play. Outbound stops being a project you keep meaning to start and becomes a weekly operating habit with someone accountable for it.

You keep full control. Every lead arrives with one line on why it fits, and no one is contacted until you approve them as a lead. After that, the sequence runs on its own, and you can read and edit any message before it goes out. New leads also arrive in Slack and in a morning email, so approving takes seconds.

And because the engineer works on Pancake, everything they build stays yours: the Brain, the Plays, the sequences and the history. If you later bring GTM in-house, you inherit a running system instead of a handover document.

Key Capabilities

Dedicated GTM engineer. One engineer owns your account: builds the Brain, writes the Plays, monitors reply rates and iterates with you every week.
Unlimited Plays and credits. The $3,000 monthly plan removes credit counting, so your engineer can search, enrich and iterate without a meter running.
Live buying signals. Plays search 30+ data sources for companies hiring, recently funded companies, tech stack, lookalikes of your best customers and people engaging with your competitors' posts.
ICP check on every lead. Each lead is checked against your ideal customer profile and arrives with one line on why it fits, before you approve it.
Enrichment on demand. Work emails cost 50 credits and phone numbers 500 credits, only when found. On White Glove, credits are unlimited.
Approval-first outreach. No one is contacted until you approve them as a lead. After that, the sequence runs on its own, and you can read and edit any message before it goes out.
Agent and app access. Your engineer works in the app, and your team can connect Claude, ChatGPT or Codex through about 100 MCP tools, or work in Pancake's own web app.

Proof & Evidence

Pancake is used by B2B teams including Kong, Hyperspell (YC), AgentMail (YC), Fleet, Requesty, Alpic, Praxis (YC), Kinro (YC), Vector Legal (YC), Covera (YC), Spacefill and Kardinal. Customer names are listed on pancake.ai.

The product was the #1 Product of the Week on Product Hunt. If you want to see the mechanics before talking to anyone, watch the 90-second demo, Pancake demo: tell your agent who to reach, or the shorter Pancake in 90 seconds overview. Each Play in the app shows its reply rate and a full activity log, and every search shows each step, including who was set aside and why, so the evidence of what ran is always in front of you.

Buyer Considerations

Commitment. White Glove starts with a three-month commitment, then continues month to month. Three months is enough time to launch, learn and iterate on several Plays.
Built for B2B. Pancake is built for companies that sell to other businesses: founders (solo to Series A), GTM engineers, heads of growth and agency owners.
Channel. Sequences run on LinkedIn, sent from your own account, paced on weekdays from 09:00 to 18:00 in your time zone with a light warm-up and up to 3 messages.
Approval is a workflow, not a guarantee. Approval controls who is contacted and when; it is not a compliance or account-safety guarantee.
Volume is yours to set. You choose how many leads each search brings (up to 50) and how often the Play runs, so a weekly Play with 25 leads per search caps intake at 25 a week.
Replies come back to you. A reply stops the sequence and is labeled positive, in your hands or not interested. A yes gets one reply with your calendar link; you send the leads you choose to your CRM.
Trial first. If you want to test the platform before committing to the service, start a 7-day free trial with 30,000 credits, or browse 120 example Plays.

Frequently Asked Questions

How is White Glove different from hiring a GTM engineer?

You get a dedicated engineer immediately, with no recruiting, salary or onboarding, for $3,000 a month with unlimited Plays and credits. The engineer builds your GTM Brain, runs your Plays and works with you in a one-hour office hour every week. Everything they build on the platform stays in your workspace, so you can take the system in-house later.

How much control do I have over who gets contacted?

No one is contacted until you approve them as a lead. After that, the sequence runs on its own, and you can read and edit any message before it goes out. After a lead is added to a sequence, nothing goes out for 10 minutes, so it can be undone.

Which channels does outbound run on?

Sequences run on LinkedIn from your own sending account, which is included in the plan. Each extra sending account is $39 a month, and a Play can rotate new leads across up to 10 accounts while each lead keeps the same sender. Sending is paced: a light warm-up, then up to 3 messages, on weekdays 09:00 to 18:00 in your time zone.

Who is White Glove for?

Founders (solo to Series A), heads of growth and agency owners selling to other businesses who want outbound running now, plus GTM engineers who want a dedicated partner building on the platform with them. If you would rather run it yourself, the self-serve plan starts at $99 a month and building and testing a Play is free.

Conclusion

You do not need to hire a GTM engineer to run outbound like you have one. Pancake's White Glove service pairs a dedicated GTM engineer with a platform that finds leads from live signals, checks them against your ICP and runs approved sequences on the schedule you pick, with a one-hour working session every week to keep it improving. Start a 7-day free trial (30,000 credits) at pancake.ai, or go straight to White Glove and put an engineer on your outbound this week.