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Pancake’s AI agents monitor buying signals, find warm leads, reach out in your voice, and learn from every interaction.

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Set up Pancake by reading https://pancake.ai/install.md and following its instructions.

Use in Claude / Codex

Studio PelicanOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

People signals

KeywordSet upNo keywords are in your brain yet.“new release”“launch day”+1 moreSet upNo keywords are in your brain yet.“explainer video”“customer story”Set upNo keywords are in your brain yet.“release notes”

CompetitorSet upNo competitors are in your brain yet.Bramble ReelsSet upNo competitors are in your brain yet.Bramble ReelsFerrow MotionSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Tovah EllwoodSet upNo influencers or experts are in your brain yet.Tovah EllwoodOwen PascoeSet upNo influencers or experts are in your brain yet.

Own brandStudio Pelican pageAstrid Norling

Company signals

HiringSet upNo hiring roles were collected for this signal.Set upNo hiring roles were collected for this signal.Product marketing managerHead of product marketing

StackSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.WistiaVidyard

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We make SaaS launch videos. Find US product marketers posting about an upcoming release.

Checking signal settingsDone

I’ll watch release and launch day posts from product marketers at US SaaS companies.

Recommended next moveApproved

Signal settings

“new release” · “launch day” · “product demo”
Tovah Ellwood
Bramble Reels

Approve changeSaved. First leads arrive tomorrow morning.

Find heads of marketing at US SaaS companies who engage with rival video studios’ posts.

Checking signal settingsDone

I’ll find SaaS marketers who like or comment on rival studios’ posts.

Recommended next moveApproved

Signal settings

Bramble Reels · Ferrow Motion
“explainer video” · “customer story”
Tovah Ellwood · Owen Pascoe

Approve changeSaved. First leads arrive tomorrow morning.

Find US SaaS companies hiring a product marketer. A new PMM means launches ahead.

Checking signal settingsDone

I’ll find US SaaS companies with an open product marketing role.

Recommended next moveApproved

Signal settings

Product marketing manager · Head of product marketing
Wistia · Vidyard, named in job posts
“release notes”

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

TOTamsin OkaforDirector of PMM @ QuillfernKeywordPosted about a releaseApproveAdd to campaign

WPWes PomeroyVP Marketing @ StackhollowKeywordPosted on launch dayApprove

ICImani ColdwellCMO @ FerngateInfluencerLiked an Ellwood postApprove

AFAnders ForsythePMM Lead @ LoomwiseCompetitorLiked a Bramble postApprove

RHRosa HartiganFounder & CEO @ CindermoorKeywordPosted a product demoApprove

NTNate TrevinoHead of Content @ Quorra LabsCompetitorLiked a Bramble postApproveAdd to campaign

CAChloe AbelardBrand Director @ HexfieldCompetitorLiked a Ferrow postApprove

OTOmar TessaroVP Marketing @ GridwellKeywordPosted a customer storyApprove

BSBea SorianoCMO @ CloudnookInfluencerLiked a Pascoe postApprove

JSJonah StoddardContent Lead @ SignalryCompetitorLiked a Bramble postApprove

EMElena MarchettiVP Marketing @ HarborlaneHiringPMM role openApproveAdd to campaign

LFLeopold FairbairnCMO @ ParcelryHiringHead of PMM roleApprove

RARuth AdeyinkaHead of Growth @ BrimstackStackWistia in job postsApprove

LALucian AshcombePMM Director @ OakhatchHiringPMM role openApprove

NLNell LowenthalVP Marketing @ TallowbyKeywordPosted release notesApprove

Bad leads (1)

TOTamsin OkaforDirector of PMM @ Quillfern

KeywordConfidence 90%

NTNate TrevinoHead of Content @ Quorra Labs

CompetitorConfidence 86%

EMElena MarchettiVP Marketing @ Harborlane

HiringConfidence 88%

CompanySeniority

QuillfernQuorra LabsHarborlane

DirectorHeadVP

CountryProfileUnited StatesView ↗

Keyword

Quillfern is a 140-person US SaaS company. Tamsin runs product marketing and posted this week about an upcoming release.

Competitor

Quorra Labs is a 90-person US SaaS company. Nate leads content and liked a Bramble Reels post about explainer videos.

Hiring

Harborlane is a 210-person US SaaS company with a product marketing role open. Elena runs the marketing team it joins.

Qualified as a leadQuillfern is a 140-person US SaaS company. Tamsin runs product marketing and posted this week about an upcoming release.

Qualified as a leadQuorra Labs is a 90-person US SaaS company. Nate leads content and liked a Bramble Reels post about explainer videos.

Reacted to a postCompetitor · Like · View post ↗

Qualified as a leadHarborlane is a 210-person US SaaS company with a product marketing role open. Elena runs the marketing team it joins.

No engagement signals yet — this lead was sourced via Hiring.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

TOTamsin OkaforNTNate TrevinoEMElena MarchettiWarming up

Read their activityDone
Warm-upDone
First touchNowNo pitch, so it never reads as sales.
First messageUpcomingOne light question about their signal.
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message

Hi Tamsin, saw you teased a release at Quillfern this week. How will you show it on launch day, a video or screenshots?

Hi Nate, saw you liked Bramble Reels’ post on explainer videos. Is video on Quorra Labs’ content plan this year?

Hi Elena, nice to connect. When your team ships a feature, who makes the launch video?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written from 1 signal + your Brain voice.

Written in your Brain voice.

Studio Pelican

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Tamsin Okafor — Director of PMM, QuillfernKeyword

Nate Trevino — Head of Content, Quorra LabsCompetitor

Elena Marchetti — VP Marketing, HarborlaneHiring

ApproveRejectApproved

Wes Pomeroy — VP Marketing, StackhollowKeyword

Chloe Abelard — Brand Director, HexfieldCompetitor

Leopold Fairbairn — CMO, ParcelryHiring

ApproveReject

Imani Coldwell — CMO, FerngateInfluencer

Omar Tessaro — VP Marketing, GridwellKeyword

Ruth Adeyinka — Head of Growth, BrimstackTech stack

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

While you run your business,

Pancake fills your pipeline.

Add your website. Pancake builds your GTM brain.

From your website, Pancake learns who buys from you, what to say, and where to find them. Always up to date.

Agents start working.

Your Plays find the people ready to buy. You approve each one. Pancake writes to them under your name.

Pancake gets you the meeting. You close it.

Pancake handles the follow-up and keeps every warm conversation moving until a qualified meeting lands on your calendar.

How Pancake finds customers

Ask for the people you want

Pancake turns one sentence into a Play: who to reach, how to find them, how many. You create it. Every lead comes back with why they fit.

Ask Pancake anything…

Find US SaaS founders with a launch coming up.

New Play

Founders about to launch

ActiveDraft

Who

Early-stage SaaS founders (US)Not decided yetNot decided yet

How we find them

Engaging with launch postsNot decided yetNot decided yet

How many

25 leads per searchNot decided yetNot decided yet

DiscoverEnrichQualify

Create and run search

25 new leads

Nora PellingtonFounder, Ledgerlark

Commented on a launch post · Seed-stage SaaS

New

Devin ArkwellCEO, Tidewren

Reacted to a launch-day post · Series A SaaS CEO

New

Ama SorensbyCo-founder, Kitefold

Reacted to a launch-video post · Pre-launch SaaS

New

Tell Pancake what to watch

Choose the keywords, competitors, influencers, hiring activity, and tech stacks that matter. Pancake finds matching prospects and shows the signal behind every match.